Omega Facebook Pixel, Meta Ads vs Pen & Paper Conversion Tracker

Omega Facebook Pixel, Meta Ads and Pen & Paper Conversion Tracker are evenly matched on rating (4.9★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.

Pricing entry tiers: Omega Facebook Pixel, Meta Ads at Free plan available, Pen & Paper Conversion Tracker at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Omega Facebook Pixel, Meta Ads has the larger user base (998 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Pen & Paper Conversion Tracker's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is Omega Facebook Pixel, Meta Ads or Pen & Paper Conversion Tracker cheaper?

Both Omega Facebook Pixel, Meta Ads and Pen & Paper Conversion Tracker offer paid plans only. Omega Facebook Pixel, Meta Ads starts at Free plan available; Pen & Paper Conversion Tracker starts at Free to install. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Omega Facebook Pixel, Meta Ads or Pen & Paper Conversion Tracker?

Omega Facebook Pixel, Meta Ads (4.9★, 998 reviews) and Pen & Paper Conversion Tracker (5.0★, 1 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose Omega Facebook Pixel, Meta Ads or Pen & Paper Conversion Tracker?

Pen & Paper Conversion Tracker holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Omega Facebook Pixel, Meta Ads or Pen & Paper Conversion Tracker?

Both apps are one-click installs from the Shopify App Store. Omega Facebook Pixel, Meta Ads has the deeper published review base (998 vs 1), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

Omega Facebook Pixel, Meta Ads typically suits early-stage and growth-mode teams based on its published review base (998 reviews). Pen & Paper Conversion Tracker typically suits early-stage and growth-mode teams based on its published review base (1 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.