Side-by-side comparison · 24 data points
Grow repeat purchases with a loyalty rewards program: points, store credit cashback, VIP tiers, POS
| Essent Loyalty Program Rewards | CWILL Loyalty & Referrals | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
Attract new customers and boost repeat purchases with points rewards, referrals & VIP tiers
| Metric | Essent Loyalty Program Rewards | CWILL Loyalty & Referrals |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.9 ★ |
| Total reviews | 476 | ★ 817 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | Yes | Yes |
| Pricing tiers | 4 tiers | 4 tiers |
| Listed features | 5 | 5 |
| Languages | 20 supported | 20 supported |
| Listed since | Nov 2024 | Oct 2021 |
Essent Loyalty Program Rewards and CWILL Loyalty & Referrals are evenly matched on rating (5.0★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Essent Loyalty Program Rewards at Free plan available, CWILL Loyalty & Referrals at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
CWILL Loyalty & Referrals has the larger user base (817 reviews vs 476), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Essent Loyalty Program Rewards's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Essent Loyalty Program Rewards audit • CWILL Loyalty & Referrals audit
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| Last updated | — | — |
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| Keyword | Essent Loyalty Program Rewards | CWILL Loyalty & Referrals |
|---|---|---|
| loyalty rewards program | #2 | #5 |
| loyalty rewards | #2 | #9 |
| referrals | #8 | #3 |
| rewards program | #5 | #7 |
| loyalty stamp program | #5 | #9 |
Both Essent Loyalty Program Rewards and CWILL Loyalty & Referrals offer paid plans only. Essent Loyalty Program Rewards starts at Free plan available; CWILL Loyalty & Referrals starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Essent Loyalty Program Rewards (5.0★, 476 reviews) and CWILL Loyalty & Referrals (4.9★, 817 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Essent Loyalty Program Rewards holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. CWILL Loyalty & Referrals has the deeper published review base (817 vs 476), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Essent Loyalty Program Rewards typically suits early-stage and growth-mode teams based on its published review base (476 reviews). CWILL Loyalty & Referrals typically suits early-stage and growth-mode teams based on its published review base (817 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Essent Loyalty Program Rewards and CWILL Loyalty & Referrals both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Essent Loyalty Program Rewards" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
