CWILL Loyalty & Referrals for Shopify App Store
By CWILL
CWILL Loyalty & Referrals is the #20 ranked loyalty and reward app on Shopify, with a 4.9 average rating from 816 reviews, with a free plan available, as of Sep 4, 2026.
CWILL Loyalty & Referrals is a Shopify App Store app by CWILL, launched October 2021. With a rating of 4.9★ from 816 reviews, it currently ranks #20 in the Loyalty and reward category.
AppRanks data: CWILL Loyalty & Referrals ranks #20 in Loyalty and reward on Shopify App Store, placing it in the top 5% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
CWILL Loyalty & Referrals is a category-leading Shopify app with a growing review traction. It is listed in the Loyalty and reward category on Shopify App Store, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 816 reviews show steady adoption but the app hasn't crossed the heavy-volume bar yet. Review accumulation at this stage tends to come from segment-specific use cases rather than universal adoption, so fit-to-stack matters more than category-leader brand recognition. The free tier lets you trial the entry feature set without committing a payment method. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Shopify App Store listing.
Pros
- +High average rating (4.9★) signals consistent merchant satisfaction
- +Free tier available — no card required to evaluate
- +Published by CWILL — established developer track record
Cons
- −Single-category specialization (Loyalty and rewards) — useful but limited if you need broad capabilities
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About CWILL Loyalty & Referrals
How CWILL Loyalty & Referrals works
CWILL Loyalty (formerly Loloyal) is here to turn first-time shoppers into fans! More than discounts — build a membership experience with points, VIP tiers, and referrals that give customers a reason to return. Engage members at every stage of the lifecycle, from first order to loyal advocate. Boost repeat purchases and increase customer lifetime value. CWILL Loyalty makes it easy to build relationships, improve retention, and grow a brand people come back to — 24/7 support, no coding required.
Screenshots
Key features
- Easily build loyalty programs with points, referrals & VIP to drive retention
- Run points-based rewards, VIP tiers and limited-time campaigns to boost sales
- Reward both referrer and invitee to drive organic growth and lower CAC
- Deploy emails, popups, review rewards & checkout extensions to lift engagement
- Multi-language translation, POS integration, analytics dashboard & 24/7 support
Standardized capabilities
Normalized capabilities detected for this app, comparable across the marketplace.
- API AccessIntegrate with external systems using a robust API for data exchange.common
- Checkout ProcessStreamline the checkout process to enhance customer experience and reduce cart abandonment.table-stakes
- Custom CSS StylingApply custom CSS to personalize the look and feel of your store.niche
- Customer AccountsAllow customers to create and manage their own accounts.common
- Custom ProgramsDesign tailored programs to meet specific customer engagement needs.common
- Custom RewardsDevelop personalized rewards to enhance customer satisfaction and loyalty.table-stakes
- Discount CodesCreate and manage discount codes to incentivize purchases.table-stakes
- Percentage and Volume DiscountsApply percentage and volume discounts to incentivize purchases.table-stakes
- Event ManagementCreate and manage events to engage customers and promote products.differentiator
- Exclusive AccessGain special permissions or features not available to all users.differentiator
- Free Shipping OptionsOffer free shipping to enhance customer satisfaction and sales.table-stakes
- Game ProgramsEngage customers with interactive games that offer rewards and incentives.common
- Klaviyo IntegrationConnect with Klaviyo for powerful email marketing automation.niche
- Membership PerksProvide special perks and benefits to members to enhance loyalty.common
- MembershipsOffer membership options to provide exclusive benefits to customers.common
- Page BuilderCreate custom landing pages easily with PageFly's drag-and-drop builder.
- Point System IntegrationImplement a point system for rewards or loyalty programs in your store.table-stakes
- Points ProgramImplement a points system to reward customers for their purchases.common
- POS Rewards ProgramOffer rewards points to customers through your POS system.common
- Referral ProgramEncourage customers to refer others and earn rewards.table-stakes
- Reward ProgramsCreate and manage reward programs to incentivize customer loyalty.table-stakes
- Subscription ManagementEasily manage and customize customer subscriptions.differentiator
- Trustoo IntegrationIntegrate with Trustoo to enhance customer trust and feedback management.
- 24/7 Customer SupportAccess customer support anytime with 24/7 availability for assistance.niche
- VIP TiersCreate tiered levels of VIP status to reward loyal customers differently.table-stakes
Pricing plans
Free
|
Starter19/month
|
Most popular Growth69/month
|
Plus499/month
|
Category rankings
As of Sep 4, 2026- Loyalty and reward#20of 439Top 5%
- Customer loyalty#29of 527Top 6%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Keyword rankings
CWILL Loyalty & Referrals ranks for 46 keywords across Shopify App Store. Here are the top 3:
- Rank #5
- Rank #9
- Rank #8
Competitors & alternatives
CWILL Loyalty & Referrals doesn't have curated competitor matchups yet. Other tracked loyalty and reward apps on Shopify:
Frequently asked questions
What is CWILL Loyalty & Referrals?
CWILL Loyalty & Referrals is an app for Shopify. It currently holds a 4.9-star rating from 816 merchant reviews, and it has been listed on the marketplace since 2021. It is listed under the Loyalty and reward category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by CWILL.
Is CWILL Loyalty & Referrals free?
CWILL Loyalty & Referrals offers a free plan that merchants can install on Shopify without entering payment details. Paid tiers Starter, Growth, Plus unlock additional features for teams that outgrow the free plan. Pricing details on this page are mirrored from the live Shopify listing and refresh on each scrape cycle.
Who uses CWILL Loyalty & Referrals?
CWILL Loyalty & Referrals is actively installed across Shopify stores tracked by AppRanks. Its review base of 816 suggests adoption is concentrated in growth-stage and mid-market stores. It is part of the Loyalty and reward category on Shopify.
Where does CWILL Loyalty & Referrals rank on Shopify?
CWILL Loyalty & Referrals currently sits at position #20 in the Loyalty and reward category on Shopify. That places it in the top 5% of 439 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.
What does CWILL Loyalty & Referrals integrate with?
CWILL Loyalty & Referrals lists 11 integrations on its Shopify marketplace page. The most prominent are Checkout, Customer accounts, Shopify POS, Shopify Flow, Shopify Admin, Judgeme Product Reviews App, plus 5 additional integrations listed on the marketplace page. Integration data is mirrored from the live Shopify listing on each refresh, so the set above tracks whatever the developer has currently published — it does not reflect deeper compatibility AppRanks has not been able to verify from public data.
What languages does CWILL Loyalty & Referrals support?
CWILL Loyalty & Referrals declares support for 20 languages on its Shopify marketplace listing: English, German, Spanish, French, Italian, Japanese, with 14 additional locales documented on the marketplace listing. Language coverage is the locale set the developer has explicitly translated the app interface into — a broader set typically maps to a developer with international merchant traction.