Side-by-side comparison · 24 data points
Show features & guarantees with product badge icons, trust badges banners, stickers & product labels
| Essential Trust Badges & Icons | Google Ads & Shopping AI | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Let us scale your business with Google ads and Facebook ads using our AI technology.
| Metric | Essential Trust Badges & Icons | Google Ads & Shopping AI: ST |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.2 ★ |
| Total reviews | ★ 1k | 149 |
| Free plan | ★ Yes | — |
| Pricing | ★ Free plan available | From $120/month |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 4 tiers | 3 tiers |
| Listed features | 5 | 5 |
| Languages | 20 supported | 1 supported |
| Listed since | Jun 2023 | Jan 2017 |
Based on the data on this page, Essential Trust Badges & Icons is the stronger choice for most Shopify App Store merchants — 5.0★ vs Google Ads & Shopping AI: ST's 4.2★ is a meaningful gap that usually reflects real product or support quality differences across the user base. On pricing, Essential Trust Badges & Icons offers a free tier (Free plan available) while Google Ads & Shopping AI: ST starts at From $120/month. For early-stage stores or merchants validating fit, the free-tier path lets you run the app on real orders before committing budget. Essential Trust Badges & Icons has the larger user base (1,020 reviews vs 149), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Google Ads & Shopping AI: ST's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Essential Trust Badges & Icons; mid-market and enterprise merchants with specific feature requirements should evaluate both — Google Ads & Shopping AI: ST's 149-review base may include the workflow context that matches your specific use case better than Essential Trust Badges & Icons's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Essential Trust Badges & Icons audit • Google Ads & Shopping AI: ST audit
| Last updated | — | — |
|---|
| Keyword | Essential Trust Badges & Icons | Google Ads & Shopping AI |
|---|---|---|
| trust badges | #1 | Not ranked |
| icons | #1 | Not ranked |
| banners | #6 | Not ranked |
| google ads | Not ranked | #16 |
| google shopping | Not ranked | #78 |
No tracked changes.
Essential Trust Badges & Icons is the cheaper option — it offers a free plan (Free plan available). Google Ads & Shopping AI: ST starts at From $120/month. Both publish their pricing on the Shopify App Store marketplace; AppRanks mirrors what's listed on each refresh cycle.
Essential Trust Badges & Icons has the higher average rating (5.0★ from 1,020 reviews) compared to Google Ads & Shopping AI: ST (4.2★ from 149 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Essential Trust Badges & Icons fits better if you prioritize rating consistency; Google Ads & Shopping AI: ST is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Essential Trust Badges & Icons has more onboarding documentation maturity (1,020 reviews vs 149), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Essential Trust Badges & Icons typically suits early-stage and growth-mode stores based on its review-base composition (1,020 reviews). Google Ads & Shopping AI: ST aligns more with early-stage and growth-mode stores (149 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Essential Trust Badges & Icons and Google Ads & Shopping AI: ST both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Google Ads & Shopping AI: ST" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
