Side-by-side comparison · 24 data points
Show features & guarantees with product badge icons, trust badges banners, stickers & product labels
| Essential Trust Badges & Icons | Poplar Mail | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Automated direct mail campaigns to increase sales & improve customer retention.
| Metric | Essential Trust Badges & Icons | Poplar Mail |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | ★ 1k | 8 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 4 tiers | 3 tiers |
| Listed features | 5 | 5 |
| Languages | 20 supported | 1 supported |
| Listed since | Jun 2023 | Nov 2020 |
Essential Trust Badges & Icons and Poplar Mail are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: Essential Trust Badges & Icons at Free plan available, Poplar Mail at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Essential Trust Badges & Icons has the larger user base (1,020 reviews vs 8), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Poplar Mail's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Essential Trust Badges & Icons audit • Poplar Mail audit
| Last updated | — | — |
|---|
| Keyword | Essential Trust Badges & Icons | Poplar Mail |
|---|---|---|
| trust badges | #1 | Not ranked |
| icons | #1 | Not ranked |
| banners | #6 | Not ranked |
| convert more | Not ranked | #23 |
No tracked changes.
Both Essential Trust Badges & Icons and Poplar Mail offer paid plans only. Essential Trust Badges & Icons starts at Free plan available; Poplar Mail starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Essential Trust Badges & Icons (5.0★, 1,020 reviews) and Poplar Mail (5.0★, 8 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. Essential Trust Badges & Icons fits better if you prioritize broader integrations; Poplar Mail is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Essential Trust Badges & Icons has more onboarding documentation maturity (1,020 reviews vs 8), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Essential Trust Badges & Icons typically suits early-stage and growth-mode stores based on its review-base composition (1,020 reviews). Poplar Mail aligns more with early-stage and growth-mode stores (8 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Essential Trust Badges & Icons and Poplar Mail both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Poplar Mail" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
