Side-by-side comparison
CWILL (SendWILL): grow your list with popups and turn subscribers into sales with email.
| Metric | CWILL Popup Email Marketing | SmartPop |
|---|---|---|
| Rating | 4.9 ★ | ★ 5.0 ★ |
| Total reviews | ★ 7.7k | 2 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 4 tiers | 3 tiers |
| Listed features | 5 | 5 |
On the measured data here, CWILL Popup Email Marketing leads on more dimensions (4 vs 1). Pick SmartPop if one of the points where it leads is what you need.
Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: CWILL Popup Email Marketing audit • SmartPop audit
| Field | CWILL Popup | SmartPop |
|---|---|---|
| Tagline | ||
| Listing audit | 95/100 listing audit | 81/100 listing audit |
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| Featured placements | 6 | — |
|---|
| Languages | 23 supported | 1 supported |
|---|
| Listed since | Oct 2022 | Jun 2026 |
|---|
| Listed |
|---|
None
| Keyword | CWILL Popup | SmartPop |
|---|---|---|
| sales email popups | #1 | Not ranked |
| exit popups for email collection | #2 | Not ranked |
| email popup | #2 | Not ranked |
| sold-out products | Not ranked | #24 |
Not featured in any section recently.
| Signal | CWILL Popup | SmartPop |
|---|---|---|
| Average rating | 4.9 ★ (7.7k) | 5.0 ★ (2) |
Nice app, easy to setup and nice and fast support.
Thank you for your support Tessa, great support
Perfect, very good app!!
Review text isn't collected for this app yet (2 reviews on the marketplace).
Both CWILL Popup Email Marketing and SmartPop offer a free plan. CWILL Popup Email Marketing lists no paid plan with a published price; SmartPop lists no paid plan with a published price. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.
CWILL Popup Email Marketing (4.9★, 7,664 reviews) and SmartPop (5.0★, 2 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
SmartPop holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; CWILL Popup Email Marketing has more published reviews to read for user-reported install experience (7,664 vs 2).
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: CWILL Popup Email Marketing has 7,664 published reviews; SmartPop has 2 published reviews. Compare plan limits and pricing tiers against your own volume.
Migration support varies by app and category. CWILL Popup Email Marketing and SmartPop both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from SmartPop" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.