FOLDER ‑ Smart Product Tabs vs SendWILL Popup

SendWILL Popup Email Marketing edges out FOLDER ‑ Smart Product Tabs on rating (4.9★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.

Pricing entry tiers: SendWILL Popup Email Marketing at Free plan available, FOLDER ‑ Smart Product Tabs at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

SendWILL Popup Email Marketing has the larger user base (7,757 reviews vs 454), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. FOLDER ‑ Smart Product Tabs's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage merchants who need fast install and low risk should default to SendWILL Popup Email Marketing; mid-market and enterprise merchants with specific feature requirements should evaluate both — FOLDER ‑ Smart Product Tabs's 454-review base may include the workflow context that matches your specific use case better than SendWILL Popup Email Marketing's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is SendWILL Popup Email Marketing or FOLDER ‑ Smart Product Tabs cheaper?

Both SendWILL Popup Email Marketing and FOLDER ‑ Smart Product Tabs offer paid plans only. SendWILL Popup Email Marketing starts at Free plan available; FOLDER ‑ Smart Product Tabs starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, SendWILL Popup Email Marketing or FOLDER ‑ Smart Product Tabs?

SendWILL Popup Email Marketing has the higher average rating (4.9★ from 7,757 reviews) compared to FOLDER ‑ Smart Product Tabs (4.7★ from 454 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose SendWILL Popup Email Marketing or FOLDER ‑ Smart Product Tabs?

SendWILL Popup Email Marketing holds the higher average rating (4.9★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, SendWILL Popup Email Marketing or FOLDER ‑ Smart Product Tabs?

Both apps are one-click installs from the Shopify App Store. SendWILL Popup Email Marketing has the deeper published review base (7,757 vs 454), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

SendWILL Popup Email Marketing typically suits established teams with steady usage based on its published review base (7,757 reviews). FOLDER ‑ Smart Product Tabs typically suits early-stage and growth-mode teams based on its published review base (454 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.