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1. Listing metadata
Field-level data| CWILL Pop up | MatrixLab | |
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| Screenshots | images | images |
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| CWILL Pop up | MatrixLab | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
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SendWILL (Ecomsend): grow your list with popups, send email campaigns & automate sales on autopilot.
| Metric | CWILL Pop up Email Marketing | MatrixLab — Export and Import |
|---|---|---|
| Rating | 4.9 ★ | — |
| Total reviews | 7.1k | 0 |
| Free plan | Yes | Yes |
| Pricing | Free | Free |
| Built for Shopify | ★ Yes | — |
| Listed features | 5 | 5 |
| Featured placements | 5 | — |
| Review velocity (30d) | 71 new | — |
| Languages | 23 supported | 1 supported |
| Listed since | Oct 2022 | Nov 2025 |
Based on the data on this page, CWILL Pop up Email Marketing is the stronger choice for most Shopify App Store merchants — 4.9★ vs MatrixLab — Export and Import's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: CWILL Pop up Email Marketing at Free, MatrixLab — Export and Import at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. CWILL Pop up Email Marketing has the larger user base (7,084 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. MatrixLab — Export and Import's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to CWILL Pop up Email Marketing; mid-market and enterprise merchants with specific feature requirements should evaluate both — MatrixLab — Export and Import's 0-review base may include the workflow context that matches your specific use case better than CWILL Pop up Email Marketing's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: CWILL Pop up Email Marketing audit • MatrixLab — Export and Import audit
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| Keyword | CWILL Pop up | MatrixLab |
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| email marketing | #1 | Not ranked |
| email and | #1 | Not ranked |
| marketing | #1 | Not ranked |
| amazon importer | Not ranked | #90 |
| import amazon products | Not ranked | #120 |
Not featured in any section recently.
No tracked changes.
| Signal | CWILL Pop up | MatrixLab |
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| Average rating | 4.9 ★ (7.1k) | 0.0 ★ (0) |
| Rating distribution | 595% 43% 31% 20% 11% | 5— 4— 3— 2— 1— |
| Reviews · last 7 days | +21 | — |
| Reviews · last 30 days | +71 | — |
| Reviews · last 90 days | +242 | — |
Both CWILL Pop up Email Marketing and MatrixLab — Export and Import offer paid plans only. CWILL Pop up Email Marketing starts at Free; MatrixLab — Export and Import starts at Free. Compare the per-tier features in the Pricing section above before committing.
It depends on what you're optimizing for. CWILL Pop up Email Marketing fits better if you prioritize rating consistency; MatrixLab — Export and Import is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. CWILL Pop up Email Marketing has more onboarding documentation maturity (7,084 reviews vs 0), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
CWILL Pop up Email Marketing typically suits established stores with steady traffic based on its review-base composition (7,084 reviews). MatrixLab — Export and Import aligns more with early-stage and growth-mode stores (0 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. CWILL Pop up Email Marketing and MatrixLab — Export and Import both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from MatrixLab — Export and Import" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
Up and running within a few minutes of installing. Ria was very helpful. I'll need a few style changes, but I'm confident they can help quickly and effectively.
It supports multiple languages, which is incredibly convenient. It’s a great feature!
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