Side-by-side comparison · 24 data points
CWILL (SendWILL): grow your list with popups and turn subscribers into sales with email.
| CWILL Popup | OSOM Instagram feed | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
Build your social proof and convert visitors into customers with Instagram feed help.
| Metric | CWILL Popup Email Marketing | OSOM Instagram feed |
|---|---|---|
| Rating | 4.9 ★ | ★ 5.0 ★ |
| Total reviews | ★ 7.8k | 4 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | 4 tiers | — |
| Listed features | ★ 5 | 4 |
| Featured placements | 5 | — |
| Review velocity (30d) | 67 new | — |
| Languages | 23 supported | 1 supported |
| Listed since | Oct 2022 | May 2023 |
CWILL Popup Email Marketing and OSOM Instagram feed are evenly matched on rating (4.9★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: CWILL Popup Email Marketing at Free plan available, OSOM Instagram feed at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
CWILL Popup Email Marketing has the larger user base (7,753 reviews vs 4), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. OSOM Instagram feed's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: CWILL Popup Email Marketing audit • OSOM Instagram feed audit
| Listed |
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| Last updated | — | — |
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| Keyword | CWILL Popup | OSOM Instagram feed |
|---|---|---|
| direct email marketing automation | #2 | Not ranked |
| exit popups for email collection | #2 | Not ranked |
| email marketing | #3 | Not ranked |
| instagram feeds | Not ranked | #22 |
| instagram feed | Not ranked | #24 |
Not featured in any section recently.
No tracked changes.
| Signal | CWILL Popup | OSOM Instagram feed |
|---|---|---|
| Average rating | 4.9 ★ (7.8k) | 5.0 ★ (4) |
| Rating distribution | 594% 43% 30% 20% 11% | 5— 4— 3— 2— 1— |
| Reviews · last 7 days | +7 | — |
| Reviews · last 30 days | +67 | — |
| Reviews · last 90 days | +226 | — |
Both CWILL Popup Email Marketing and OSOM Instagram feed offer paid plans only. CWILL Popup Email Marketing starts at Free plan available; OSOM Instagram feed starts at Free. Compare the per-tier features in the Pricing section above before committing.
CWILL Popup Email Marketing (4.9★, 7,753 reviews) and OSOM Instagram feed (5.0★, 4 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
OSOM Instagram feed holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. CWILL Popup Email Marketing has the deeper published review base (7,753 vs 4), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
CWILL Popup Email Marketing typically suits established teams with steady usage based on its published review base (7,753 reviews). OSOM Instagram feed typically suits early-stage and growth-mode teams based on its published review base (4 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Ria is really helpful and supportive. She has helped me a lot. Thank you so much, Ria!
Ria is very helpful!
No reviews yet.
Migration support varies by app and category. CWILL Popup Email Marketing and OSOM Instagram feed both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from OSOM Instagram feed" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
