Side-by-side comparison · 24 data points
Stop guessing payouts & inventory. Auto-sync Ecommerce store to QuickBooks with sales and refunds
| Webgility ‑ QuickBooks Online | OTTO Market by M2E | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
OTTO Integration: Tools for item and order management, plus seamless shop synchronization.
| Metric | Webgility ‑ QuickBooks Online | OTTO Market by M2E |
|---|---|---|
| Rating | ★ 4.9 ★ | 4.0 ★ |
| Total reviews | ★ 879 | 2 |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free to install |
| Built for Shopify | — | — |
| Pricing tiers | ★ 4 tiers | 3 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 9 supported |
| Listed since | May 2013 | Nov 2025 |
Based on the data on this page, Webgility ‑ QuickBooks Online is the stronger choice for most Shopify App Store merchants — 4.9★ vs OTTO Market by M2E's 4.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Webgility ‑ QuickBooks Online at Free trial available, OTTO Market by M2E at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Webgility ‑ QuickBooks Online has the larger user base (879 reviews vs 2), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. OTTO Market by M2E's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Webgility ‑ QuickBooks Online; mid-market and enterprise merchants with specific feature requirements should evaluate both — OTTO Market by M2E's 2-review base may include the workflow context that matches your specific use case better than Webgility ‑ QuickBooks Online's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Webgility ‑ QuickBooks Online audit • OTTO Market by M2E audit
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| Keyword | Webgility ‑ QuickBooks Online | OTTO Market by M2E |
|---|---|---|
| quickbooks | #4 | Not ranked |
| ecommerce accounting | #8 | Not ranked |
| accounting | #12 | Not ranked |
Both Webgility ‑ QuickBooks Online and OTTO Market by M2E offer paid plans only. Webgility ‑ QuickBooks Online starts at Free trial available; OTTO Market by M2E starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Webgility ‑ QuickBooks Online has the higher average rating (4.9★ from 879 reviews) compared to OTTO Market by M2E (4.0★ from 2 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Webgility ‑ QuickBooks Online fits better if you prioritize rating consistency; OTTO Market by M2E is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Webgility ‑ QuickBooks Online has more onboarding documentation maturity (879 reviews vs 2), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Webgility ‑ QuickBooks Online typically suits early-stage and growth-mode stores based on its review-base composition (879 reviews). OTTO Market by M2E aligns more with early-stage and growth-mode stores (2 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Webgility ‑ QuickBooks Online and OTTO Market by M2E both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from OTTO Market by M2E" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
