Side-by-side comparison · 24 data points
Custom Product Options and Customizer with Text, File Upload, Price Add-ons, Product Personalizer
| Easify Custom Product Options | Vario ‑ Variation Swatches | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
Show variant options as color swatches, image swatches & buttons on product page and collection page
| Metric | Easify Custom Product Options | Vario ‑ Variation Swatches |
|---|---|---|
| Rating | 4.9 ★ | 4.9 ★ |
| Total reviews | ★ 2.8k | 36 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 4 tiers | 3 tiers |
| Listed features | 5 | 5 |
| Featured placements | 2 | — |
| Languages | 25 supported | 1 supported |
| Listed since | Apr 2023 | Jul 2021 |
Easify Custom Product Options and Vario ‑ Variation Swatches are evenly matched on rating (4.9★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: Easify Custom Product Options at Free plan available, Vario ‑ Variation Swatches at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Easify Custom Product Options has the larger user base (2,781 reviews vs 36), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Vario ‑ Variation Swatches's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Easify Custom Product Options audit • Vario ‑ Variation Swatches audit
| Listed |
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| Last updated | — | — |
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| Keyword | Easify Custom Product Options | Vario ‑ Variation Swatches |
|---|---|---|
| products | #1 | Not ranked |
| custom products | #1 | Not ranked |
| custom product | #1 | Not ranked |
| show variants as | Not ranked | #20 |
| show variants | Not ranked | #23 |
Not featured in any section recently.
Both Easify Custom Product Options and Vario ‑ Variation Swatches offer paid plans only. Easify Custom Product Options starts at Free plan available; Vario ‑ Variation Swatches starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Easify Custom Product Options (4.9★, 2,781 reviews) and Vario ‑ Variation Swatches (4.9★, 36 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. Easify Custom Product Options fits better if you prioritize broader integrations; Vario ‑ Variation Swatches is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Easify Custom Product Options has more onboarding documentation maturity (2,781 reviews vs 36), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Easify Custom Product Options typically suits early-stage and growth-mode stores based on its review-base composition (2,781 reviews). Vario ‑ Variation Swatches aligns more with early-stage and growth-mode stores (36 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Easify Custom Product Options and Vario ‑ Variation Swatches both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Vario ‑ Variation Swatches" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
