Side-by-side comparison · 24 data points
The simplest way to manage orders from multiple stores by syncing directly with stores and carriers.
| E‑Marketplace Services (EMS) | Shop | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
| Metric | E‑Marketplace Services (EMS) | Shop |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.8 ★ |
| Total reviews | 1 | ★ 7.4k |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free to install |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | — |
| Listed features | 5 | 5 |
| Featured placements | — | 2 |
| Review velocity (30d) | — | 317 new |
| Languages | 1 supported | 21 supported |
| Listed since | Sep 2018 | Sep 2020 |
E‑Marketplace Services (EMS) edges out Shop on rating (5.0★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: E‑Marketplace Services (EMS) at Free to install, Shop at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Shop has the larger user base (7,354 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. E‑Marketplace Services (EMS)'s smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to E‑Marketplace Services (EMS); mid-market and enterprise merchants with specific feature requirements should evaluate both — Shop's 7,354-review base may include the workflow context that matches your specific use case better than E‑Marketplace Services (EMS)'s broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: E‑Marketplace Services (EMS) audit • Shop audit
| Last updated | — | — |
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| Keyword | E‑Marketplace Services (EMS) | Shop |
|---|---|---|
| shop | Not ranked | #1 |
| shoppers | Not ranked | #1 |
| push notifications | Not ranked | #9 |
| customer service automation | #194 | Not ranked |
| customer service ai | #196 | Not ranked |
Not featured in any section recently.
| Signal | E‑Marketplace Services (EMS) | Shop |
|---|---|---|
| Average rating | 5.0 ★ (1) | 4.8 ★ (7.4k) |
| Rating distribution | 5— 4— 3— 2— 1— | 591% 46% 31% 21% 12% |
| Reviews · last 7 days | — | +86 |
| Reviews · last 30 days | — | +317 |
| Reviews · last 90 days | — | +1.2k |
No reviews yet.
Both E‑Marketplace Services (EMS) and Shop offer paid plans only. E‑Marketplace Services (EMS) starts at Free to install; Shop starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
E‑Marketplace Services (EMS) has the higher average rating (5.0★ from 1 reviews) compared to Shop (4.8★ from 7,354 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. E‑Marketplace Services (EMS) fits better if you prioritize rating consistency; Shop is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Shop has more onboarding documentation maturity (7,354 reviews vs 1), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
E‑Marketplace Services (EMS) typically suits early-stage and growth-mode stores based on its review-base composition (1 reviews). Shop aligns more with established stores with steady traffic (7,354 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. E‑Marketplace Services (EMS) and Shop both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from E‑Marketplace Services (EMS)" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
for my first start the experience is fantastic.
I stopped my campaigns on June 15th, but I'm still getting charged. Your support told me that even when I turn a campaign off, I keep getting charged for the next 7 days or so, even though it's not running anymore. How does that work? If the ads aren't running, why am I still paying? With Meta or TikTok, when I turn my
