Side-by-side comparison · 24 data points
Prebuilt and Custom Reports to Automate Repetitive and Frustrating Data Tasks
| Data Export IO | Easy Tag ‑ GTM & Data Layer | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
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| Developer | ||
| Listed | ||
| Last updated | — | — |
Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate.
| Metric | Data Export IO: Report | Easy Tag ‑ GTM & Data Layer |
|---|---|---|
| Rating | ★ 5.0 ★ | 3.7 ★ |
| Total reviews | ★ 2k | 76 |
| Free plan | ★ Yes | — |
| Pricing | ★ Free plan available | $99/month |
| Built for Shopify | — | — |
| Pricing tiers | ★ 4 tiers | 1 tier |
| Listed features | ★ 5 | 4 |
| Languages | 1 supported | 1 supported |
| Listed since | Feb 2016 | Nov 2020 |
Based on the data on this page, Data Export IO: Report is the stronger choice for most Shopify App Store merchants — 5.0★ vs Easy Tag ‑ GTM & Data Layer's 3.7★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, Data Export IO: Report offers a free tier (Free plan available) while Easy Tag ‑ GTM & Data Layer starts at $99/month. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.
Data Export IO: Report has the larger user base (2,008 reviews vs 76), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Easy Tag ‑ GTM & Data Layer's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Data Export IO: Report; mid-market and enterprise merchants with specific feature requirements should evaluate both — Easy Tag ‑ GTM & Data Layer's 76-review base may include the workflow context that matches your specific use case better than Data Export IO: Report's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Data Export IO: Report audit • Easy Tag ‑ GTM & Data Layer audit
| Keyword | Data Export IO | Easy Tag ‑ GTM & Data Layer |
|---|---|---|
| data analytics reporting | #1 | Not ranked |
| data export | #1 | Not ranked |
| product data importer | #2 | Not ranked |
No tracked changes.
Data Export IO: Report is the cheaper option — it offers a free plan (Free plan available). Easy Tag ‑ GTM & Data Layer starts at $99/month. Both publish their pricing on the Shopify App Store; AppRanks mirrors what's listed on each refresh cycle.
Data Export IO: Report has the higher average rating (5.0★ from 2,008 reviews) compared to Easy Tag ‑ GTM & Data Layer (3.7★ from 76 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Data Export IO: Report holds the higher average rating (5.0★ vs 3.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Data Export IO: Report has the deeper published review base (2,008 vs 76), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Data Export IO: Report typically suits early-stage and growth-mode teams based on its published review base (2,008 reviews). Easy Tag ‑ GTM & Data Layer typically suits early-stage and growth-mode teams based on its published review base (76 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Data Export IO: Report and Easy Tag ‑ GTM & Data Layer both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Easy Tag ‑ GTM & Data Layer" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.