Side-by-side comparison · 24 data points
Helpful pre-made and detailed reporting for all store data. Easily filter, export, and send reports.
| Data Export IO | Google Tag Manager GA4 | |
|---|---|---|
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| Description | ||
| Screenshots | images | images |
| Languages | ||
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| Last updated | — | — |
Google Tag Manager & Google Analytics 4 with Meta, TikTok & Server-Side Google Ads conversions
| Metric | Data Export IO: Reports | Google Tag Manager GA4 |
|---|---|---|
| Rating | ★ 5.0 ★ | 3.5 ★ |
| Total reviews | ★ 1.9k | 3 |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free trial available |
| Built for Shopify | — | — |
| Pricing tiers | ★ 4 tiers | 3 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Feb 2016 | Sep 2025 |
Based on the data on this page, Data Export IO: Reports is the stronger choice for most Shopify App Store merchants — 5.0★ vs Google Tag Manager GA4's 3.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Data Export IO: Reports at Free trial available, Google Tag Manager GA4 at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Data Export IO: Reports has the larger user base (1,938 reviews vs 3), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Google Tag Manager GA4's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Data Export IO: Reports; mid-market and enterprise merchants with specific feature requirements should evaluate both — Google Tag Manager GA4's 3-review base may include the workflow context that matches your specific use case better than Data Export IO: Reports's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Data Export IO: Reports audit • Google Tag Manager GA4 audit
| Keyword | Data Export IO | Google Tag Manager GA4 |
|---|---|---|
| data export | #1 | Not ranked |
| custom reports | #3 | Not ranked |
| reporting | #4 | Not ranked |
| google ads tracking | Not ranked | #6 |
| google ads | Not ranked | #8 |
No tracked changes.
Both Data Export IO: Reports and Google Tag Manager GA4 offer paid plans only. Data Export IO: Reports starts at Free trial available; Google Tag Manager GA4 starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
Data Export IO: Reports has the higher average rating (5.0★ from 1,938 reviews) compared to Google Tag Manager GA4 (3.5★ from 3 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Data Export IO: Reports fits better if you prioritize rating consistency; Google Tag Manager GA4 is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Data Export IO: Reports has more onboarding documentation maturity (1,938 reviews vs 3), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Data Export IO: Reports typically suits early-stage and growth-mode stores based on its review-base composition (1,938 reviews). Google Tag Manager GA4 aligns more with early-stage and growth-mode stores (3 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Data Export IO: Reports and Google Tag Manager GA4 both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Google Tag Manager GA4" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
