Side-by-side comparison · 24 data points
Customize your Store signup with custom registration fields to capture vital customer data in detail
| E Customer Registration Fields | Variant Description OMG | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Display unique, dynamic descriptions and metafields for every product variant
| Metric | E Customer Registration Fields | Variant Description OMG |
|---|---|---|
| Rating | 4.1 ★ | ★ 5.0 ★ |
| Total reviews | 3 | ★ 68 |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | ★ 4 tiers | 2 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Jun 2021 | Jan 2021 |
Based on the data on this page, Variant Description OMG is the stronger choice for most Shopify App Store merchants — 5.0★ vs E Customer Registration Fields's 4.1★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: E Customer Registration Fields at Free trial available, Variant Description OMG at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Variant Description OMG; mid-market and enterprise merchants with specific feature requirements should evaluate both — E Customer Registration Fields's 3-review base may include the workflow context that matches your specific use case better than Variant Description OMG's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: E Customer Registration Fields audit • Variant Description OMG audit
| Keyword | E Customer Registration Fields | Variant Description OMG |
|---|---|---|
| each product variant | Not ranked | #2 |
| metafield | Not ranked | #9 |
| metafields | Not ranked | #11 |
| registration | #96 | Not ranked |
| registration forms | #97 | Not ranked |
Both E Customer Registration Fields and Variant Description OMG offer paid plans only. E Customer Registration Fields starts at Free trial available; Variant Description OMG starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Variant Description OMG has the higher average rating (5.0★ from 68 reviews) compared to E Customer Registration Fields (4.1★ from 3 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. E Customer Registration Fields fits better if you prioritize broader integrations; Variant Description OMG is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Variant Description OMG has more onboarding documentation maturity (68 reviews vs 3), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
E Customer Registration Fields typically suits early-stage and growth-mode stores based on its review-base composition (3 reviews). Variant Description OMG aligns more with early-stage and growth-mode stores (68 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. E Customer Registration Fields and Variant Description OMG both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from E Customer Registration Fields" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
