Side-by-side comparison · 24 data points
Go beyond variant limits with custom product options
| Infinite Options | WOW Product Options | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Create unlimited product options for customers and enhance UX & boost store revenue.
| Metric | Infinite Options: Product opt | WOW Product Options |
|---|---|---|
| Rating | ★ 4.7 ★ | 4.1 ★ |
| Total reviews | ★ 2.6k | 5 |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | 1 tier | — |
| Listed features | 5 | 5 |
| Featured placements | 3 | — |
| Languages | 1 supported | 1 supported |
| Listed since | Jun 2015 | Jun 2024 |
Based on the data on this page, Infinite Options: Product opt is the stronger choice for most Shopify App Store merchants — 4.7★ vs WOW Product Options's 4.1★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Infinite Options: Product opt at Free trial available, WOW Product Options at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Infinite Options: Product opt has the larger user base (2,598 reviews vs 5), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. WOW Product Options's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Infinite Options: Product opt; mid-market and enterprise merchants with specific feature requirements should evaluate both — WOW Product Options's 5-review base may include the workflow context that matches your specific use case better than Infinite Options: Product opt's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Infinite Options: Product opt audit • WOW Product Options audit
| Keyword | Infinite Options | WOW Product Options |
|---|---|---|
| options | #4 | Not ranked |
| product configurator | #5 | Not ranked |
| custom product options | #5 | Not ranked |
Not featured in any section recently.
Both Infinite Options: Product opt and WOW Product Options offer paid plans only. Infinite Options: Product opt starts at Free trial available; WOW Product Options starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Infinite Options: Product opt has the higher average rating (4.7★ from 2,598 reviews) compared to WOW Product Options (4.1★ from 5 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Infinite Options: Product opt holds the higher average rating (4.7★ vs 4.1★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Infinite Options: Product opt has the deeper published review base (2,598 vs 5), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Infinite Options: Product opt typically suits early-stage and growth-mode teams based on its published review base (2,598 reviews). WOW Product Options typically suits early-stage and growth-mode teams based on its published review base (5 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Infinite Options: Product opt and WOW Product Options both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from WOW Product Options" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
