EZ Custom HTML vs CWILL Popup

EZ Custom HTML and CWILL Popup Email Marketing are evenly matched on rating (5.0★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.

Pricing entry tiers: EZ Custom HTML at Free plan available, CWILL Popup Email Marketing at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

CWILL Popup Email Marketing has the larger user base (7,755 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. EZ Custom HTML's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is EZ Custom HTML or CWILL Popup Email Marketing cheaper?

Both EZ Custom HTML and CWILL Popup Email Marketing offer paid plans only. EZ Custom HTML starts at Free plan available; CWILL Popup Email Marketing starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, EZ Custom HTML or CWILL Popup Email Marketing?

EZ Custom HTML (5.0★, 1 reviews) and CWILL Popup Email Marketing (4.9★, 7,755 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose EZ Custom HTML or CWILL Popup Email Marketing?

EZ Custom HTML holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, EZ Custom HTML or CWILL Popup Email Marketing?

Both apps are one-click installs from the Shopify App Store. CWILL Popup Email Marketing has the deeper published review base (7,755 vs 1), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

EZ Custom HTML typically suits early-stage and growth-mode teams based on its published review base (1 reviews). CWILL Popup Email Marketing typically suits established teams with steady usage based on its published review base (7,755 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between EZ Custom HTML and CWILL Popup Email Marketing?

Migration support varies by app and category. EZ Custom HTML and CWILL Popup Email Marketing both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from EZ Custom HTML" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.