Side-by-side comparison
Easily add custom HTML. A custom HTML section compatible with themes for Online Store 2.0.
CWILL (SendWILL): grow your list with popups and turn subscribers into sales with email.
| Metric | EZ Custom HTML | CWILL Popup Email Marketing |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.9 ★ |
| Total reviews | 1 | ★ 7.7k |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed features | 4 | 5 |
On the measured data here, CWILL Popup Email Marketing leads on more dimensions (3 vs 0). Pick EZ Custom HTML if one of the points where it leads is what you need.
Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: EZ Custom HTML audit • CWILL Popup Email Marketing audit
| Field | EZ Custom HTML | CWILL Popup |
|---|---|---|
| Tagline | ||
| Listing audit | 67/100 listing audit | 95/100 listing audit |
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| Featured placements | — | 5 |
|---|
| Languages | 1 supported | 23 supported |
|---|
| Listed since | Mar 2023 | Oct 2022 |
|---|
| Listed |
|---|
None
None
| Keyword | EZ Custom HTML | CWILL Popup |
|---|---|---|
| sales email popups | Not ranked | #1 |
| direct email marketing automation | Not ranked | #2 |
| email marketing | Not ranked | #2 |
Not featured in any section recently.
No tracked changes.
| Signal | EZ Custom HTML | CWILL Popup |
|---|---|---|
| Average rating | 5.0 ★ (1) | 4.9 ★ (7.7k) |
Review text isn't collected for this app yet (1 reviews on the marketplace).
good ria
RIA HELPED US WITH OUR CONCERNS AND ASSIST US VERY WELL. THAN YOU
The service is decent; they are able to address issues according to the client's needs.
great customer service - responsive and knowledgeable!
Thank you, Tessa You dont get better online support than this!
CWILL Popup Email Marketing is cheaper to start with — it offers a free plan and EZ Custom HTML doesn't list one. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.
EZ Custom HTML (5.0★, 1 reviews) and CWILL Popup Email Marketing (4.9★, 7,685 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
EZ Custom HTML holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; CWILL Popup Email Marketing has more published reviews to read for user-reported install experience (7,685 vs 1).
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: EZ Custom HTML has 1 published reviews; CWILL Popup Email Marketing has 7,685 published reviews. Compare plan limits and pricing tiers against your own volume.
Migration support varies by app and category. EZ Custom HTML and CWILL Popup Email Marketing both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from EZ Custom HTML" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.