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Novo: Smooth Scroll iconNovo
vs
SendWILL Popup Email Marketing iconSendWILL Popup
Home/Shopify App Store/Compare/Novo: Smooth Scroll vs SendWILL Popup Email Marketing

SendWILL Popup vs Novo

Side-by-side comparison · 24 data points

SendWILL Popup Email Marketing icon

SendWILL Popup

4.9·7.1kreviews

SendWILL (Ecomsend): grow your list with popups, send email campaigns & automate sales on autopilot.

Built for ShopifyShopifyFree
Change
OverviewMetadataPricingFeaturesCategoriesCategory featuresRankingsFeaturedActivityQualityApp detailsRelated

1. Listing metadata

Field-level data
NovoSendWILL Popup
Tagline“Make your store feel high-end with buttery smooth scroll”56 chars“SendWILL (Ecomsend): grow your list with popups, send email campaigns & automate sales on autopilot.”100 chars
Description275 / 500 chars55% used499 / 500 chars100% used
Screenshots3 images8 images
Languages
English
EnglishChinese (Simplified)Chinese (Traditional)TurkishPortuguese (Brazil)+18 more
Platforms
Shopify
Shopify
Developer
Novo
SendWILL
Listed
Reset
Novo: Smooth Scroll icon

Novo

5.0·1reviews

Make your store feel high-end with buttery smooth scroll

ShopifyFree to install
Change

At a glance

11 metrics · auto-computed
Feature comparison between Novo: Smooth Scroll and SendWILL Popup Email Marketing
MetricNovo: Smooth ScrollSendWILL Popup Email Marketing
Rating★ 5.0 ★4.9 ★
Total reviews1★ 7.1k
Free planYesYes
PricingFree to installFree
Built for Shopify—★ Yes
Pricing tiers1 tier—
Listed features4★ 5
Featured placements—5
Review velocity (30d)—65 new
Languages1 supported23 supported
Listed sinceAug 2022Oct 2022

AppRanks verdict

Generated from live data on this page

Novo: Smooth Scroll and SendWILL Popup Email Marketing are evenly matched on rating (5.0★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: Novo: Smooth Scroll at Free to install, SendWILL Popup Email Marketing at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. SendWILL Popup Email Marketing has the larger user base (7,108 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Novo: Smooth Scroll's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Novo: Smooth Scroll audit • SendWILL Popup Email Marketing audit

August 17, 2022
October 27, 2022
Last updated——

2. Pricing & plans

Listed prices · monthly · USD
Tier
Novo
SendWILL Popup
Free
Free
—
—

3. Features

As listed by each developer
Novo
  • Enable smooth scrolling across your store without editing theme code
  • Control scroll speed to match your storefront experience
  • Smooth anchor links for section-based pages and long landing pages
  • Works with popular page builders like PageFly, GemPages, Shogun, and LayoutHub
SendWILL Popup
  • Grow email list: popups, sign up forms, exit intent, spin the wheel, contact us
  • Create email campaigns with drag-and-drop editor and professional templates.
  • Automate welcome emails, cart recovery, discount alerts, and customer win-back.
  • Customize email templates and popup designs to perfectly match your brand style.
  • Drive sales with popup discount. Works with Klaviyo, Mailchimp, SMSBump, Privy.

4. Categories & rankings

Shared categories on the same row · in-category position inline
Novo
SendWILL Popup
Animation and effect#26 of 114
—
Animation and effects
—
—
Pop-up#1 of 311
—
Pop-ups
—
Email marketing#1 of 297

5. Category features

Marketplace-curated features per category
Animation and effects0 shared · 5 total
Novo
  • Animation control
  • Custom animations
  • Mobile responsive
  • Page-specific effects
  • Speed
SendWILL Popup
  • —Animation control
  • —Custom animations
  • —Mobile responsive
  • —Page-specific effects
  • —Speed
Pop-ups0 shared · 31 total
Novo
  • —Announcements
  • —Consent pop-ups
  • —Custom pop-ups
  • —Discounts
  • —Email pop-ups
  • —Exit intent
  • —Forms
  • —Games
  • —Newsletters
  • —Rewards
  • —SMS pop-ups
  • —Spin the wheel
  • —Warning pop-ups
  • —Analytics
  • —
Email marketing0 shared · 6 total
Novo
  • —Discounts
  • —Email campaigns
  • —Forms
  • —Newsletters
  • —Pop-ups
  • —Analytics
SendWILL Popup
  • Discounts
  • Email campaigns
  • Forms
  • Newsletters

5. Search rankings

Top 5 keywords · shared rankings prioritized
KeywordNovoSendWILL Popup
emailNot ranked#4
contactNot ranked#16
formsNot ranked#86

6. Featured placements & badges

Editorial visibility
Novo0 all-time · 0 recent

Not featured in any section recently.

SendWILL Popup5 all-time · 5 recent
  • category · Recommended marketing and conversion appsMay 19, 2026
  • category · Recommended marketing appsMay 19, 2026
  • category · Email marketingMay 19, 2026
  • category · Recommended store design appsMay 19, 2026
  • home · Get the best apps for your business with Built for ShopifyMay 19, 2026

7. Activity in the last 90 days

Tracked changes · pricing, features, copy, screenshots

Novo · 0 changes

No tracked changes.

SendWILL Popup · 3 changes

  • Apr 26descriptionListing copy updated
  • Apr 5descriptionListing copy updated
  • Mar 17descriptionListing copy updated

8. Quality signals

Reviews · velocity · latest sentiment
SignalNovoSendWILL Popup
Average rating5.0 ★ (1)4.9 ★ (7.1k)
Rating distribution
5—
4—
3—
2—
1—
595%
43%
31%
20%
11%
Reviews · last 7 days—+12
Reviews · last 30 days—+65
Reviews · last 90 days—+302

5 latest reviews · each app

Novo

No reviews yet.

SendWILL Popup

9. App details

Long-form description · keyword frequency
Novo
Novo: Smooth Scroll adds smooth scrolling to your storefront and makes in-page navigation feel consistent. Enable it without coding, set scroll speed, and apply effects per page. Includes smooth anchor link transitions and works with Shopify themes and popular page builders.
Top keywords
  • smooth3×7.32%
  • page2×4.88%
  • scroll2×4.88%
SendWILL Popup
SendWILL(Trustoo / trusttoo / Ecomsend) gives you everything to grow your e-commerce business in one platform. Capture emails with popups, exit-intent, and spin-the-wheel games (Pop-up window for lucky draw). Send beautiful campaigns with drag-and-drop editor. Automate welcome series, cart recovery, win-back emails, and post-purchase flows. Fully customizable to match your brand. Subscribers sync to Shopify automatically and work with any marketing app. 24/7 support via chat or email. By CWILL
Top keywords
  • emails2×2.86%

Frequently asked

Common questions about this comparison

Is Novo: Smooth Scroll or SendWILL Popup Email Marketing cheaper?

Both Novo: Smooth Scroll and SendWILL Popup Email Marketing offer paid plans only. Novo: Smooth Scroll starts at Free to install; SendWILL Popup Email Marketing starts at Free. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Novo: Smooth Scroll or SendWILL Popup Email Marketing?

Novo: Smooth Scroll (5.0★, 1 reviews) and SendWILL Popup Email Marketing (4.9★, 7,108 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose Novo: Smooth Scroll or SendWILL Popup Email Marketing?

It depends on what you're optimizing for. Novo: Smooth Scroll fits better if you prioritize rating consistency; SendWILL Popup Email Marketing is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.

Which is faster to set up, Novo: Smooth Scroll or SendWILL Popup Email Marketing?

Both apps are one-click installs from the Shopify App Store marketplace. SendWILL Popup Email Marketing has more onboarding documentation maturity (7,108 reviews vs 1), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

Which works better for small vs large Shopify App Store stores?

Novo: Smooth Scroll typically suits early-stage and growth-mode stores based on its review-base composition (1 reviews). SendWILL Popup Email Marketing aligns more with established stores with steady traffic (7,108 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

9. Other comparisons people make

From the same category

vs Novo

—

vs SendWILL Popup

SendWILL Popup Email Marketing iconJudge.me Product Reviews App iconSendWILL Popup vs Judge.me Product Reviews App4.9vs5.0SendWILL Popup Email Marketing iconYotpo: Product Reviews App iconSendWILL Popup vs Yotpo4.9vs4.8

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Automations
  • —Campaigns
  • —Custom code
  • —Custom fonts
  • —Editor tool
  • —Email capture list
  • —Geolocation
  • —Localization
  • —Reporting
  • —Segmentation
  • —SMS capture list
  • —Tagging
  • —Targeting
  • —Templates
  • —Tracking
  • —Translation
  • —Triggers and rules
  • SendWILL Popup
    • Announcements
    • Consent pop-ups
    • Custom pop-ups
    • Discounts
    • Email pop-ups
    • Exit intent
    • Forms
    • Games
    • Newsletters
    • Rewards
    • SMS pop-ups
    • Spin the wheel
    • Warning pop-ups
    • Analytics
    • Automations
    • Campaigns
    • Custom code
    • Custom fonts
    • Editor tool
    • Email capture list
    • Geolocation
    • Localization
    • Reporting
    • Segmentation
    • SMS capture list
    • Tagging
    • Targeting
    • Templates
    • Tracking
    • Translation
    • Triggers and rules
  • Pop-ups
  • Analytics
  • May 15, 2026

    Great support — Gia was very helpful and quick to respond.

    Diamelys · France
  • May 15, 2026

    LetsShave · India
  • May 15, 2026

    FRENCHTOUTOU® · Spain
  • May 15, 2026

    perfect work and help

    TartásMester · Hungary
  • May 14, 2026

    DAM GOOD CBD · United States
  • Can I migrate data between Novo: Smooth Scroll and SendWILL Popup Email Marketing?

    Migration support varies by app and category. Novo: Smooth Scroll and SendWILL Popup Email Marketing both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Novo: Smooth Scroll" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

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