Side-by-side comparison
Create beautiful popups with numerous integrations, custom domains, and white-label teams.
CWILL (SendWILL): grow your list with popups and turn subscribers into sales with email.
| Metric | Cool Popup | CWILL Popup Email Marketing |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.9 ★ |
| Total reviews | 1 | ★ 7.7k |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 4 tiers | 4 tiers |
| Listed features | 5 | 5 |
On the measured data here, CWILL Popup Email Marketing leads on more dimensions (4 vs 1). Pick Cool Popup if one of the points where it leads is what you need.
Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: Cool Popup audit • CWILL Popup Email Marketing audit
| Field | Cool Popup | CWILL Popup |
|---|---|---|
| Tagline | ||
| Listing audit | 86/100 listing audit | 95/100 listing audit |
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| Featured placements |
|---|
| — |
| 5 |
| Languages | 1 supported | 23 supported |
|---|
| Listed since | May 2026 | Oct 2022 |
|---|
| Listed |
|---|
None
| Keyword | Cool Popup | CWILL Popup |
|---|---|---|
| sales email popups | Not ranked | #1 |
| direct email marketing automation | Not ranked | #2 |
| email marketing | Not ranked | #2 |
| on-site messaging | #23 | Not ranked |
| quizzes | #160 | Not ranked |
Not featured in any section recently.
| Signal | Cool Popup | CWILL Popup |
|---|---|---|
| Average rating | 5.0 ★ (1) | 4.9 ★ (7.7k) |
Review text isn't collected for this app yet (1 reviews on the marketplace).
Thank you for your support Tessa, great support
Perfect, very good app!!
o experienta foarte placuta, Tessa este un om care te sprijina si iti da incredere ca totul se rezolva acum si mereu. Multumesc Tessa!
Ria was incredibly helpful and responsive throughout the process! She was patient, friendly, and made everything easy to understand. I really appreciate her support and would highly recommend her!
Excellent service!
Both Cool Popup and CWILL Popup Email Marketing offer a free plan. Cool Popup lists no paid plan with a published price; CWILL Popup Email Marketing lists no paid plan with a published price. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.
Cool Popup (5.0★, 1 reviews) and CWILL Popup Email Marketing (4.9★, 7,667 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Cool Popup holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; CWILL Popup Email Marketing has more published reviews to read for user-reported install experience (7,667 vs 1).
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: Cool Popup has 1 published reviews; CWILL Popup Email Marketing has 7,667 published reviews. Compare plan limits and pricing tiers against your own volume.
Migration support varies by app and category. Cool Popup and CWILL Popup Email Marketing both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Cool Popup" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
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