Side-by-side comparison · 24 data points
Accurate Microsoft & Bing Ads conversion tracking. Auto UET setup + real-time Merchant Center sync.
| Conversios for Microsoft Ads | Omega Facebook Pixel, Meta Ads | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Optimize ads with Meta Pixel, Facebook CAPI, Improve product data & integrate with Facebook channel
| Metric | Conversios for Microsoft Ads | Omega Facebook Pixel, Meta Ads |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.9 ★ |
| Total reviews | 2 | ★ 998 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 3 tiers | ★ 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 2 |
| Languages | 1 supported | 5 supported |
| Listed since | Jun 2025 | Jan 2020 |
Conversios for Microsoft Ads and Omega Facebook Pixel, Meta Ads are evenly matched on rating (5.0★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Conversios for Microsoft Ads at Free to install, Omega Facebook Pixel, Meta Ads at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Omega Facebook Pixel, Meta Ads has the larger user base (998 reviews vs 2), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Conversios for Microsoft Ads's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Conversios for Microsoft Ads audit • Omega Facebook Pixel, Meta Ads audit
| Last updated | — | — |
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| Keyword | Conversios for Microsoft Ads | Omega Facebook Pixel, Meta Ads |
|---|---|---|
| facebook pixel | Not ranked | #2 |
| ads pixel management | Not ranked | #2 |
| pixel | Not ranked | #2 |
| accurate conversion tracking | #14 | Not ranked |
| accurate conversion | #15 | Not ranked |
Not featured in any section recently.
Both Conversios for Microsoft Ads and Omega Facebook Pixel, Meta Ads offer paid plans only. Conversios for Microsoft Ads starts at Free to install; Omega Facebook Pixel, Meta Ads starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Conversios for Microsoft Ads (5.0★, 2 reviews) and Omega Facebook Pixel, Meta Ads (4.9★, 998 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Conversios for Microsoft Ads holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Omega Facebook Pixel, Meta Ads has the deeper published review base (998 vs 2), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Conversios for Microsoft Ads typically suits early-stage and growth-mode teams based on its published review base (2 reviews). Omega Facebook Pixel, Meta Ads typically suits early-stage and growth-mode teams based on its published review base (998 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Conversios for Microsoft Ads and Omega Facebook Pixel, Meta Ads both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Conversios for Microsoft Ads" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
