Side-by-side comparison · 24 data points
Accurate Meta purchase tracking with Facebook Pixel & server-side CAPI. Fix iOS 14+ data loss fast.
| Multi Facebook Pixel & CAPI | MetaShop | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | Multi Facebook Pixel & CAPI | MetaShop: Instagram & Facebook |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | 3 | ★ 578 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 3 tiers | ★ 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 4 |
| Languages | 1 supported | 1 supported |
| Listed since | Apr 2023 | Jul 2022 |
Multi Facebook Pixel & CAPI and MetaShop: Instagram & Facebook are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Multi Facebook Pixel & CAPI at Free to install, MetaShop: Instagram & Facebook at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
MetaShop: Instagram & Facebook has the larger user base (578 reviews vs 3), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Multi Facebook Pixel & CAPI's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Multi Facebook Pixel & CAPI audit • MetaShop: Instagram & Facebook audit
| Keyword | Multi Facebook Pixel & CAPI | MetaShop |
|---|---|---|
| boost sales | Not ranked | #1 |
| to boost | Not ranked | #1 |
| meta | Not ranked | #2 |
| accurate conversion tracking | #4 | Not ranked |
| accurate conversion | #4 | Not ranked |
Not featured in any section recently.
Both Multi Facebook Pixel & CAPI and MetaShop: Instagram & Facebook offer paid plans only. Multi Facebook Pixel & CAPI starts at Free to install; MetaShop: Instagram & Facebook starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Multi Facebook Pixel & CAPI (5.0★, 3 reviews) and MetaShop: Instagram & Facebook (5.0★, 578 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 5.0★. MetaShop: Instagram & Facebook does carry the larger published review base (578 vs 3). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. MetaShop: Instagram & Facebook has the deeper published review base (578 vs 3), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Multi Facebook Pixel & CAPI typically suits early-stage and growth-mode teams based on its published review base (3 reviews). MetaShop: Instagram & Facebook typically suits early-stage and growth-mode teams based on its published review base (578 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Multi Facebook Pixel & CAPI and MetaShop: Instagram & Facebook both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Multi Facebook Pixel & CAPI" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
