Side-by-side comparison
Customize and show color or pattern image swatches on your store collection page and product page.
CWILL (SendWILL): grow your list with popups and turn subscribers into sales with email.
| Metric | Color Swatch Pug | CWILL Popup Email Marketing |
|---|---|---|
| Rating | 4.6 ★ | ★ 4.9 ★ |
| Total reviews | 55 | ★ 7.7k |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed features | 3 |
On the measured data here, CWILL Popup Email Marketing leads on more dimensions (3 vs 0). Pick Color Swatch Pug if one of the points where it leads is what you need.
Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: Color Swatch Pug audit • CWILL Popup Email Marketing audit
| Field | Color Swatch Pug | CWILL Popup |
|---|---|---|
| Tagline | ||
| Listing audit | 54/100 listing audit | 95/100 listing audit |
| Screenshots | images | images |
| Languages | — | |
| Platforms | ||
| Developer |
| ★ 5 |
| Featured placements | — | 6 |
|---|
| Languages | — | 23 supported |
|---|
| Listed since | — | Oct 2022 |
|---|
| Listed | — |
|---|
None
None
| Keyword | Color Swatch Pug | CWILL Popup |
|---|---|---|
| sales email popups | Not ranked | #1 |
| direct email marketing automation | Not ranked | #2 |
| email marketing | Not ranked | #2 |
| color swatch | #24 | Not ranked |
Not featured in any section recently.
| Signal | Color Swatch Pug | CWILL Popup |
|---|---|---|
| Average rating | 4.6 ★ (55) | 4.9 ★ (7.7k) |
Review text isn't collected for this app yet (55 reviews on the marketplace).
Nice app, easy to setup and nice and fast support.
Thank you for your support Tessa, great support
Perfect, very good app!!
CWILL Popup Email Marketing is cheaper to start with — it offers a free plan and Color Swatch Pug doesn't list one. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.
CWILL Popup Email Marketing has the higher average rating (4.9★ from 7,659 reviews) compared to Color Swatch Pug (4.6★ from 55 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
CWILL Popup Email Marketing holds the higher average rating (4.9★ vs 4.6★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; CWILL Popup Email Marketing has more published reviews to read for user-reported install experience (7,659 vs 55).
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: Color Swatch Pug has 55 published reviews; CWILL Popup Email Marketing has 7,659 published reviews. Compare plan limits and pricing tiers against your own volume.
Migration support varies by app and category. Color Swatch Pug and CWILL Popup Email Marketing both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Color Swatch Pug" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.