Side-by-side comparison · 24 data points
Categories by BTP allows you to create a navigation tree and breadcrumbs using smart collections.
| Categories by BTP | SendWILL Popup | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
CWILL (SendWILL): grow your list with popups and turn subscribers into sales with email.
| Metric | Categories by BTP | SendWILL Popup Email Marketing |
|---|---|---|
| Rating | 1.9 ★ | ★ 4.9 ★ |
| Total reviews | 6 | ★ 7.8k |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed features | 3 | ★ 5 |
| Featured placements | — | 5 |
| Review velocity (30d) | — | 59 new |
| Languages | 1 supported | 23 supported |
| Listed since | Feb 2017 | Oct 2022 |
Based on the data on this page, SendWILL Popup Email Marketing is the stronger choice for most Shopify App Store merchants — 4.9★ vs Categories by BTP's 1.9★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Categories by BTP at Free plan available, SendWILL Popup Email Marketing at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
SendWILL Popup Email Marketing has the larger user base (7,754 reviews vs 6), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Categories by BTP's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to SendWILL Popup Email Marketing; mid-market and enterprise merchants with specific feature requirements should evaluate both — Categories by BTP's 6-review base may include the workflow context that matches your specific use case better than SendWILL Popup Email Marketing's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Categories by BTP audit • SendWILL Popup Email Marketing audit
| Listed |
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| Last updated | — | — |
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| Keyword | Categories by BTP | SendWILL Popup |
|---|---|---|
| direct email marketing automation | Not ranked | #2 |
| exit popups for email collection | Not ranked | #2 |
| email marketing | Not ranked | #3 |
Not featured in any section recently.
No tracked changes.
| Signal | Categories by BTP | SendWILL Popup |
|---|---|---|
| Average rating | 1.9 ★ (6) | 4.9 ★ (7.8k) |
| Rating distribution | 5— 4— 3— 2— 1— | 594% 43% 30% 20% 11% |
| Reviews · last 7 days | — | +4 |
| Reviews · last 30 days | — | +59 |
| Reviews · last 90 days | — | +216 |
No reviews yet.
Both Categories by BTP and SendWILL Popup Email Marketing offer paid plans only. Categories by BTP starts at Free plan available; SendWILL Popup Email Marketing starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
SendWILL Popup Email Marketing has the higher average rating (4.9★ from 7,754 reviews) compared to Categories by BTP (1.9★ from 6 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
SendWILL Popup Email Marketing holds the higher average rating (4.9★ vs 1.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. SendWILL Popup Email Marketing has the deeper published review base (7,754 vs 6), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Categories by BTP typically suits early-stage and growth-mode teams based on its published review base (6 reviews). SendWILL Popup Email Marketing typically suits established teams with steady usage based on its published review base (7,754 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
great service! LOVE IT!
Ria is really helpful and supportive. She has helped me a lot. Thank you so much, Ria!
Migration support varies by app and category. Categories by BTP and SendWILL Popup Email Marketing both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Categories by BTP" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
