Side-by-side comparison · 24 data points
Send a birthday email with a discount to build loyalty and repeat purchases
| Pro Analytics | By The Numbers | Happy Birthday | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Analytics & Reports with AI Insights. Make smart decisions fast to boost conversions, profit and LTV
| Metric | Pro Analytics | By The Numbers | Happy Birthday Email by UW |
|---|---|---|
| Rating | 4.9 ★ | ★ 5.0 ★ |
| Total reviews | 81 | ★ 145 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free trial available |
| Built for Shopify | — | — |
| Pricing tiers | ★ 4 tiers | 3 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 1 |
| Languages | 1 supported | 1 supported |
| Listed since | Dec 2017 | Jun 2017 |
Pro Analytics | By The Numbers and Happy Birthday Email by UW are evenly matched on rating (4.9★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Pro Analytics | By The Numbers at Free plan available, Happy Birthday Email by UW at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Happy Birthday Email by UW has the larger user base (145 reviews vs 81), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Pro Analytics | By The Numbers's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Pro Analytics | By The Numbers audit • Happy Birthday Email by UW audit
| Keyword | Pro Analytics | By The Numbers | Happy Birthday |
|---|---|---|
| giveaways and contests | Not ranked | #11 |
| custom reports analytics | #19 | Not ranked |
| ai insights | #20 | Not ranked |
| eu vat numbers | #22 | Not ranked |
| giveaways | Not ranked | #23 |
Not featured in any section recently.
No tracked changes.
Both Pro Analytics | By The Numbers and Happy Birthday Email by UW offer paid plans only. Pro Analytics | By The Numbers starts at Free plan available; Happy Birthday Email by UW starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
Pro Analytics | By The Numbers (4.9★, 81 reviews) and Happy Birthday Email by UW (5.0★, 145 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Happy Birthday Email by UW holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Happy Birthday Email by UW has the deeper published review base (145 vs 81), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Pro Analytics | By The Numbers typically suits early-stage and growth-mode teams based on its published review base (81 reviews). Happy Birthday Email by UW typically suits early-stage and growth-mode teams based on its published review base (145 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Pro Analytics | By The Numbers and Happy Birthday Email by UW both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Pro Analytics | By The Numbers" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
