Side-by-side comparison · 24 data points
Instant Checkout adds Buy Now button on PDP. Fast Checkout, Boost Sales with bypass Cart page.
| Instant Checkout ‑ Buy button | SendWILL Popup | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
SendWILL (Ecomsend): grow your list with popups, send email campaigns & automate sales on autopilot.
| Metric | Instant Checkout ‑ Buy button | SendWILL Popup Email Marketing |
|---|---|---|
| Rating | 4.7 ★ | ★ 4.9 ★ |
| Total reviews | 39 | ★ 7.1k |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free |
| Built for Shopify | Yes | Yes |
| Pricing tiers | 1 tier | — |
| Listed features | 5 | 5 |
| Featured placements | — | 5 |
| Review velocity (30d) | — | 72 new |
| Languages | 1 supported | 23 supported |
| Listed since | Nov 2018 | Oct 2022 |
SendWILL Popup Email Marketing edges out Instant Checkout ‑ Buy button on rating (4.9★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Instant Checkout ‑ Buy button at Free trial available, SendWILL Popup Email Marketing at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. SendWILL Popup Email Marketing has the larger user base (7,091 reviews vs 39), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Instant Checkout ‑ Buy button's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to SendWILL Popup Email Marketing; mid-market and enterprise merchants with specific feature requirements should evaluate both — Instant Checkout ‑ Buy button's 39-review base may include the workflow context that matches your specific use case better than SendWILL Popup Email Marketing's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Instant Checkout ‑ Buy button audit • SendWILL Popup Email Marketing audit
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| Last updated | — | — |
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| Keyword | Instant Checkout ‑ Buy button | SendWILL Popup |
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| Not ranked | #4 | |
| contact | Not ranked | #16 |
| forms | Not ranked | #84 |
| instagram agent | #119 | Not ranked |
| instagram chat | #164 | Not ranked |
Not featured in any section recently.
No tracked changes.
| Signal | Instant Checkout ‑ Buy button | SendWILL Popup |
|---|---|---|
| Average rating | 4.7 ★ (39) | 4.9 ★ (7.1k) |
| Rating distribution | 5— 4— 3— 2— 1— | 595% 43% 31% 20% 11% |
| Reviews · last 7 days | — | +16 |
| Reviews · last 30 days | — | +72 |
| Reviews · last 90 days | — | +265 |
No reviews yet.
Both Instant Checkout ‑ Buy button and SendWILL Popup Email Marketing offer paid plans only. Instant Checkout ‑ Buy button starts at Free trial available; SendWILL Popup Email Marketing starts at Free. Compare the per-tier features in the Pricing section above before committing.
SendWILL Popup Email Marketing has the higher average rating (4.9★ from 7,091 reviews) compared to Instant Checkout ‑ Buy button (4.7★ from 39 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Instant Checkout ‑ Buy button fits better if you prioritize broader integrations; SendWILL Popup Email Marketing is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. SendWILL Popup Email Marketing has more onboarding documentation maturity (7,091 reviews vs 39), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
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Instant Checkout ‑ Buy button typically suits early-stage and growth-mode stores based on its review-base composition (39 reviews). SendWILL Popup Email Marketing aligns more with established stores with steady traffic (7,091 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Instant Checkout ‑ Buy button and SendWILL Popup Email Marketing both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Instant Checkout ‑ Buy button" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
