Side-by-side comparison · 24 data points
Sell more with Buy Buttons. Create fast and easy checkout links to promote products or collections.
| Buy Button channel | CWILL Popup | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
CWILL (SendWILL): grow your list with popups and turn subscribers into sales with email.
| Metric | Buy Button channel | CWILL Popup Email Marketing |
|---|---|---|
| Rating | 3.9 ★ | ★ 4.9 ★ |
| Total reviews | 194 | ★ 7.8k |
| Free plan | Yes | Yes |
| Pricing | Free | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | — | 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | 1 | ★ 5 |
| Review velocity (30d) | — | 67 new |
| Languages | 21 supported | 23 supported |
| Listed since | Jan 2012 | Oct 2022 |
Based on the data on this page, CWILL Popup Email Marketing is the stronger choice for most Shopify App Store merchants — 4.9★ vs Buy Button channel's 3.9★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Buy Button channel at Free, CWILL Popup Email Marketing at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
CWILL Popup Email Marketing has the larger user base (7,753 reviews vs 194), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Buy Button channel's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to CWILL Popup Email Marketing; mid-market and enterprise merchants with specific feature requirements should evaluate both — Buy Button channel's 194-review base may include the workflow context that matches your specific use case better than CWILL Popup Email Marketing's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Buy Button channel audit • CWILL Popup Email Marketing audit
| Listed |
|---|
| Last updated | — | — |
|---|
| Keyword | Buy Button channel | CWILL Popup |
|---|---|---|
| button | #2 | Not ranked |
| direct email marketing automation | Not ranked | #2 |
| exit popups for email collection | Not ranked | #2 |
| email marketing | Not ranked | #3 |
| multi-channel marketplace listing | #6 | Not ranked |
| Signal | Buy Button channel | CWILL Popup |
|---|---|---|
| Average rating | 3.9 ★ (194) | 4.9 ★ (7.8k) |
| Rating distribution | 5— 4— 3— 2— 1— | 594% 43% 30% 20% 11% |
| Reviews · last 7 days | — | +7 |
| Reviews · last 30 days | — | +67 |
| Reviews · last 90 days | — | +226 |
No reviews yet.
Both Buy Button channel and CWILL Popup Email Marketing offer paid plans only. Buy Button channel starts at Free; CWILL Popup Email Marketing starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
CWILL Popup Email Marketing has the higher average rating (4.9★ from 7,753 reviews) compared to Buy Button channel (3.9★ from 194 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
CWILL Popup Email Marketing holds the higher average rating (4.9★ vs 3.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. CWILL Popup Email Marketing has the deeper published review base (7,753 vs 194), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Buy Button channel typically suits early-stage and growth-mode teams based on its published review base (194 reviews). CWILL Popup Email Marketing typically suits established teams with steady usage based on its published review base (7,753 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Ria is really helpful and supportive. She has helped me a lot. Thank you so much, Ria!
Ria is very helpful!
Migration support varies by app and category. Buy Button channel and CWILL Popup Email Marketing both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Buy Button channel" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
