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1. Listing metadata
Field-level data| BOB | SMSGo | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
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| Developer | ||
| Listed | ||
| Last updated | — | — |
| BOB | SMSGo | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | BOB: WhatsApp Marketing + AI | SMSGo: Abandoned Cart Recovery |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.2 ★ |
| Total reviews | ★ 81 | 31 |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free to install |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | ★ 2 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 1 |
| Languages | 1 supported | 1 supported |
| Listed since | Oct 2023 | Apr 2020 |
Based on the data on this page, BOB: WhatsApp Marketing + AI is the stronger choice for most Shopify App Store merchants — 5.0★ vs SMSGo: Abandoned Cart Recovery's 4.2★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: BOB: WhatsApp Marketing + AI at Free trial available, SMSGo: Abandoned Cart Recovery at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to BOB: WhatsApp Marketing + AI; mid-market and enterprise merchants with specific feature requirements should evaluate both — SMSGo: Abandoned Cart Recovery's 31-review base may include the workflow context that matches your specific use case better than BOB: WhatsApp Marketing + AI's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: BOB: WhatsApp Marketing + AI audit • SMSGo: Abandoned Cart Recovery audit
| Keyword | BOB | SMSGo |
|---|---|---|
| abandoned cart recovery | #23 | #5 |
Not featured in any section recently.
No tracked changes.
Both BOB: WhatsApp Marketing + AI and SMSGo: Abandoned Cart Recovery offer paid plans only. BOB: WhatsApp Marketing + AI starts at Free trial available; SMSGo: Abandoned Cart Recovery starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
BOB: WhatsApp Marketing + AI has the higher average rating (5.0★ from 81 reviews) compared to SMSGo: Abandoned Cart Recovery (4.2★ from 31 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
BOB: WhatsApp Marketing + AI holds the higher average rating (5.0★ vs 4.2★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. BOB: WhatsApp Marketing + AI has the deeper published review base (81 vs 31), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
BOB: WhatsApp Marketing + AI typically suits early-stage and growth-mode teams based on its published review base (81 reviews). SMSGo: Abandoned Cart Recovery typically suits early-stage and growth-mode teams based on its published review base (31 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. BOB: WhatsApp Marketing + AI and SMSGo: Abandoned Cart Recovery both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from SMSGo: Abandoned Cart Recovery" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
