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1. Listing metadata
Field-level data| BOB | GA | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
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| Last updated | — |
| BOB | GA | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — |
| Metric | BOB: WhatsApp Marketing + AI | GA: Instagram Button |
|---|---|---|
| Rating | 5.0 ★ | — |
| Total reviews | 83 | 0 |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | 5 | 5 |
| Languages | 1 supported | 3 supported |
| Listed since | Oct 2023 | Jul 2025 |
Based on the data on this page, BOB: WhatsApp Marketing + AI is the stronger choice for most Shopify App Store merchants — 5.0★ vs GA: Instagram Button's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: BOB: WhatsApp Marketing + AI at Free trial available, GA: Instagram Button at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to BOB: WhatsApp Marketing + AI; mid-market and enterprise merchants with specific feature requirements should evaluate both — GA: Instagram Button's 0-review base may include the workflow context that matches your specific use case better than BOB: WhatsApp Marketing + AI's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: BOB: WhatsApp Marketing + AI audit • GA: Instagram Button audit
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| Keyword | BOB | GA |
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| #166 | #235 |
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Both BOB: WhatsApp Marketing + AI and GA: Instagram Button offer paid plans only. BOB: WhatsApp Marketing + AI starts at Free trial available; GA: Instagram Button starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
It depends on what you're optimizing for. BOB: WhatsApp Marketing + AI fits better if you prioritize rating consistency; GA: Instagram Button is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. BOB: WhatsApp Marketing + AI has more onboarding documentation maturity (83 reviews vs 0), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
BOB: WhatsApp Marketing + AI typically suits early-stage and growth-mode stores based on its review-base composition (83 reviews). GA: Instagram Button aligns more with early-stage and growth-mode stores (0 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. BOB: WhatsApp Marketing + AI and GA: Instagram Button both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from GA: Instagram Button" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
