Meta & Facebook Pixels by Nabu vs BirdseyePost – Direct Mail

Meta & Facebook Pixels by Nabu edges out BirdseyePost – Direct Mail on rating (5.0★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.

Pricing entry tiers: BirdseyePost – Direct Mail at Free, Meta & Facebook Pixels by Nabu at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Meta & Facebook Pixels by Nabu has the larger user base (117 reviews vs 18), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. BirdseyePost – Direct Mail's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage merchants who need fast install and low risk should default to Meta & Facebook Pixels by Nabu; mid-market and enterprise merchants with specific feature requirements should evaluate both — BirdseyePost – Direct Mail's 18-review base may include the workflow context that matches your specific use case better than Meta & Facebook Pixels by Nabu's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is BirdseyePost – Direct Mail or Meta & Facebook Pixels by Nabu cheaper?

Both BirdseyePost – Direct Mail and Meta & Facebook Pixels by Nabu offer paid plans only. BirdseyePost – Direct Mail starts at Free; Meta & Facebook Pixels by Nabu starts at Free to install. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, BirdseyePost – Direct Mail or Meta & Facebook Pixels by Nabu?

Meta & Facebook Pixels by Nabu has the higher average rating (5.0★ from 117 reviews) compared to BirdseyePost – Direct Mail (4.8★ from 18 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose BirdseyePost – Direct Mail or Meta & Facebook Pixels by Nabu?

Meta & Facebook Pixels by Nabu holds the higher average rating (5.0★ vs 4.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, BirdseyePost – Direct Mail or Meta & Facebook Pixels by Nabu?

Both apps are one-click installs from the Shopify App Store. Meta & Facebook Pixels by Nabu has the deeper published review base (117 vs 18), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

BirdseyePost – Direct Mail typically suits early-stage and growth-mode teams based on its published review base (18 reviews). Meta & Facebook Pixels by Nabu typically suits early-stage and growth-mode teams based on its published review base (117 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.