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BR ‑ Better Reports iconBR ‑ Better Reports
vs
Returnless iconReturnless
Home/Shopify App Store/Compare/BR ‑ Better Reports vs Returnless

BR ‑ Better Reports vs Returnless

Side-by-side comparison · 24 data points

BR ‑ Better Reports icon

BR ‑ Better Reports

4.9·1.1kreviews

Powerful reporting & analytics. Explore your data and automate reports. Custom report service.

ShopifyFree trial available
Change
OverviewMetadataPricingFeaturesCategoriesCategory featuresRankingsFeaturedActivityQualityApp detailsRelated

1. Listing metadata

Field-level data
BR ‑ Better ReportsReturnless
Tagline“Powerful reporting & analytics. Explore your data and automate reports. Custom report service.”94 chars“Get your returns in check. Handle returns faster, reduce costs and prevent future returns”89 chars
Description440 / 500 chars88% used458 / 500 chars92% used
Screenshots5 images4 images
Languages
English
DutchGermanEnglish
Platforms
Shopify
Shopify
Developer
Better Reports Technologies
Returnless
ListedFebruary 24, 2017April 24, 2026
Last updated
Reset
Returnless icon

Returnless

0.0·0reviews

Get your returns in check. Handle returns faster, reduce costs and prevent future returns

ShopifyFrom $105/month
Change

At a glance

9 metrics · auto-computed
Feature comparison between BR ‑ Better Reports and Returnless
MetricBR ‑ Better ReportsReturnless
Rating4.9 ★—
Total reviews1.1k0
Free plan★ Yes—
Pricing★ Free trial availableFrom $105/month
Built for Shopify——
Pricing tiers★ 4 tiers3 tiers
Listed features★ 54
Languages1 supported3 supported
Listed sinceFeb 2017Apr 2026

AppRanks verdict

Generated from live data on this page

Based on the data on this page, BR ‑ Better Reports is the stronger choice for most Shopify App Store merchants — 4.9★ vs Returnless's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. On pricing, BR ‑ Better Reports offers a free tier (Free trial available) while Returnless starts at From $105/month. For early-stage stores or merchants validating fit, the free-tier path lets you run the app on real orders before committing budget. BR ‑ Better Reports has the larger user base (1,140 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Returnless's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to BR ‑ Better Reports; mid-market and enterprise merchants with specific feature requirements should evaluate both — Returnless's 0-review base may include the workflow context that matches your specific use case better than BR ‑ Better Reports's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: BR ‑ Better Reports audit • Returnless audit

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—

2. Pricing & plans

Listed prices · monthly · USD
Tier
BR ‑ Better Reports
Returnless
Paid #1
Basic
19.90
  • Built-in reports
  • Custom reports and fields
  • Export to PDF, Excel, CSV, Google Sheets
  • Schedule automatic reports
  • Free custom report service
Integrate
105
  • Return form in your own branding
  • Return questions
  • Return requests
  • Return rules
  • Return in stores
  • Paid and free returns
  • Shipping with own carrier contracts
  • Create coupons, giftcards and refunds
Paid #2
Grow
39.90
  • Built-in reports
  • Custom reports and fields
  • Export to PDF, Excel, CSV, Google Sheets
  • Schedule automatic reports
  • Free custom report service
Automate
260
  • Unlimited automations
  • Analytics to learn from your returns
  • Upload of videos by consumers
  • Send payment requests to customers
Paid #3
Advanced
149.90
  • Built-in reports
  • Custom reports and fields
  • Export to PDF, Excel, CSV, Google Sheets
  • Schedule automatic reports
  • Free custom report service
Accelerate
599
  • Same features as automate
  • Fixed monthly fee + small fee per return
Paid #4
Plus
299.90
  • Built-in reports
  • Custom reports and fields
  • Export to PDF, Excel, CSV, Google Sheets
  • Schedule automatic reports
  • Free custom report service
—

3. Features

As listed by each developer
BR ‑ Better Reports
  • Explore all your store data (including tags, metafields, attributes and more).
  • Custom reports and metrics. Multiple chart visuals.
  • Complimentary report service. Let us build your custom reports for you.
  • Share and export your reports to PDF, Excel, CSV, Google Sheets.
  • Scheduled reports are automatically sent via email or to Google Sheets.
Returnless
  • Dynamic branded return form to enforce return policy and provide shipping labels
  • Easy refund, coupon and gift card creation with potential to automate fully
  • Learn from your returns and prevent future ones by analyzing them with analytics
  • Connect with your systems like WMS to handle returns smoothly in your warehouse

4. Categories & rankings

Shared categories on the same row · in-category position inline
BR ‑ Better Reports
Returnless
Accounting#12 of 249
—
Analytics#37 of 340
—
—
Returns and exchanges#40 of 160

5. Category features

Marketplace-curated features per category
Accounting0 shared · 20 total
BR ‑ Better Reports
  • Cash flow
  • COGS tracking
  • Custom reports
  • Income and balance
  • Returns and exchanges
  • Sales and refunds
  • Sales tax
  • Multi-channel
  • Multi-currency
  • Multi-store
  • Stock updates
  • Customers
  • Daily sales summary
  • Historical data import
  • Inventory and product
  • Order details
  • Payouts
  • Pricing
  • Real-time inventory sync
  • Transactions
Returnless
  • —Cash flow
  • —COGS tracking
  • —Custom reports
  • —Income and balance
  • —Returns and exchanges
  • —Sales and refunds
  • —Sales tax
  • —Multi-channel
  • —Multi-currency
  • —Multi-store
  • —Stock updates
  • —Customers
  • —Daily sales summary
  • —Historical data import
  • —
Analytics0 shared · 16 total
BR ‑ Better Reports
  • Cohort analysis
  • Lifetime value (LTV)
  • Loyalty analysis
  • Real-time tracking
  • Segmentation
  • Checkout analytics
  • Marketing attribution
Returns and exchanges0 shared · 23 total
BR ‑ Better Reports
  • —Automated refunds
  • —Discount codes
  • —Exchanges
  • —Gift cards
  • —In-store returns
  • —Manual refunds
  • —QR codes
  • —Store credit
  • —Analytics
  • —Automated approvals
  • —Custom branding
  • —Custom policies
  • —Customer blocklists

5. Search rankings

Top 5 keywords · shared rankings prioritized
KeywordBR ‑ Better ReportsReturnless
amazon importer#87Not ranked
import amazon products#110Not ranked
help center#208Not ranked

9. App details

Long-form description · keyword frequency
BR ‑ Better Reports
Analyze your sales, payments, inventory, customers, payouts and more. There are numerous pre-built reports. You can also create custom reports, or let us do it for you. Slice and dice your data with custom fields, metrics and formulas. Once you have the perfect report, you can export it, or have it emailed to your team automatically. Other features include POS support, Google Sheets integration, multi-store reporting and multi-currency.
Top keywords
  • custom2×2.94%
  • reports2×2.94%
Returnless
Returnless helps Shopify merchants take control of returns with a clear, efficient workflow. The app centralizes returns in one place, making them easier to manage for both merchants and customers. By automating key steps and providing clear return rules, Returnless reduces manual work, speeds up processing, and lowers operational costs. Insights into returns help merchants predict incoming returns, identify issues and prevent unnecessary future returns.
Top keywords
  • returns5×7.69%
  • merchants3×4.62%
  • clear2×3.08%
  • returnless2×3.08%

Frequently asked

Common questions about this comparison

Is BR ‑ Better Reports or Returnless cheaper?

BR ‑ Better Reports is the cheaper option — it offers a free plan (Free trial available). Returnless starts at From $105/month. Both publish their pricing on the Shopify App Store marketplace; AppRanks mirrors what's listed on each refresh cycle.

Should I choose BR ‑ Better Reports or Returnless?

It depends on what you're optimizing for. BR ‑ Better Reports fits better if you prioritize rating consistency; Returnless is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.

Which is faster to set up, BR ‑ Better Reports or Returnless?

Both apps are one-click installs from the Shopify App Store marketplace. BR ‑ Better Reports has more onboarding documentation maturity (1,140 reviews vs 0), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

Which works better for small vs large Shopify App Store stores?

BR ‑ Better Reports typically suits early-stage and growth-mode stores based on its review-base composition (1,140 reviews). Returnless aligns more with early-stage and growth-mode stores (0 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

Can I migrate data between BR ‑ Better Reports and Returnless?

Migration support varies by app and category. BR ‑ Better Reports and Returnless both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Returnless" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

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Inventory and product
  • —Order details
  • —Payouts
  • —Pricing
  • —Real-time inventory sync
  • —Transactions
  • Profit insights
  • Purchase tracking
  • Analytics dashboard
  • Custom dashboards
  • Custom reports
  • Data export
  • Historical analysis
  • Multi-store reports
  • Report scheduling
  • Returnless
    • —Cohort analysis
    • —Lifetime value (LTV)
    • —Loyalty analysis
    • —Real-time tracking
    • —Segmentation
    • —Checkout analytics
    • —Marketing attribution
    • —Profit insights
    • —Purchase tracking
    • —Analytics dashboard
    • —Custom dashboards
    • —Custom reports
    • —Data export
    • —Historical analysis
    • —Multi-store reports
    • —Report scheduling
  • —Email notifications
  • —Multi-language
  • —Non-returnable items
  • —Refund management
  • —Return portal
  • —Return reasons
  • —Return tracking
  • —Return windows
  • —Shipping labels
  • —Stock updates
  • Returnless
    • Automated refunds
    • Discount codes
    • Exchanges
    • Gift cards
    • In-store returns
    • Manual refunds
    • QR codes
    • Store credit
    • Analytics
    • Automated approvals
    • Custom branding
    • Custom policies
    • Customer blocklists
    • Email notifications
    • Multi-language
    • Non-returnable items
    • Refund management
    • Return portal
    • Return reasons
    • Return tracking
    • Return windows
    • Shipping labels
    • Stock updates
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