Quick verdict
Generated from Returnless's audit data
Returnless scores 79/100 across 6 category checks, which puts it in the healthy band — focused gaps rather than systemic problems. Strengths: description & content at 88/100 and visual assets at 88/100 carry the headline — both above the 79/100 overall. Watch-items: title optimization (63/100) and technical & support (64/100) drag the average down; lifting title optimization is the single largest available lever. Per-category breakdown below.
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Returnless Listing Audit — Shopify App Store
Shopify App Store·From $105/month
GOOD
Score Breakdown
What good looks like: A strong listing title is 50–60 characters, leads with the app name, and includes the primary benefit (e.g. "Judge.me — Product Reviews & Ratings").
Title Length
10/30 chars — under 50% of limit
Your title uses only 10 of 30 available characters. Add relevant keywords to improve discoverability.
Title Keywords
Only 1 keyword found
Include at least 3 descriptive keywords in your title (e.g., what the app does, core feature).
Brand Name Position
Title starts with a brand name
Separator Usage
Short title — separator not needed
What good looks like: A complete description has 4+ feature paragraphs, names of integrations, and concrete merchant benefits. Aim for 1,500–3,000 words with section headings.
Introduction
89/100 chars
Intro Keywords
8 unique keywords
Description
458/500 chars
Description Keywords
37 unique keywords
Feature List
4/5 features — add more
List all 5 features to maximize listing completeness.
Feature Clarity
All features within 80 char limit
SEO Description
150/160 chars
Demo Store
No demo store URL
Add a demo store URL so merchants can see your app in action before installing.
What good looks like: Top-tier listings ship 6+ screenshots, an icon at 512×512 or larger, and an explainer video. Each screenshot is labelled and shows a real product surface.
App Icon
App icon is set
Screenshot Count
4 screenshots — add more
Add at least 5 screenshots to fully showcase your app's interface and features.
Hero Video
Video or media content found
Screenshot Variety
4 unique screenshots
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What good looks like: Pick 1 primary category that matches the dominant search intent (e.g. "Reviews"), plus up to 2 secondary categories for discovery breadth. Avoid generic "Tools" placement.
Category Count
Only 1 category
Add your app to at least 2 categories to appear in more browse results.
Category Names
All categories have names
Feature Tags
23 feature tags
Integrations
3 integrations listed
What good looks like: Pricing is clearly tiered with explicit free/paid distinction. Trial period stated. Title separator is a hyphen or em-dash, not a pipe. No truncation in the description's first 160 chars.
Built for Shopify
No Built for Shopify badge
Earn the Built for Shopify badge to increase merchant trust and get priority placement.
Demo Store
No demo store
Set up a demo store so merchants can preview your app before installing.
Privacy Policy
Privacy policy link provided
FAQ
No FAQ
Add a FAQ to reduce support requests and help merchants self-serve.
Documentation
No documentation link
Link to your documentation — it shows professionalism and reduces churn.
Tutorial
No tutorial or guide
Add a getting-started tutorial to help new users succeed quickly.
Pricing Plans
3 plan(s) with details
What good looks like: Top global listings support 5+ languages (English plus four major markets — Spanish, French, German, Portuguese). The app description is fully translated, not just the UI.
Language Count
3 languages — add more
Support at least 5 languages to reach a wider international audience.
English
English supported
Spanish
Spanish not listed
Adding Spanish support would expand your reach to more merchants.
French
French not listed
Adding French support would expand your reach to more merchants.
German
German supported
Portuguese
Portuguese not listed
Adding Portuguese support would expand your reach to more merchants.
Top Priorities
highTitle Optimization
Title Keywords
Include at least 3 descriptive keywords in your title (e.g., what the app does, core feature).
mediumLanguages
Language Count
Support at least 5 languages to reach a wider international audience.
mediumTitle Optimization
Title Length
Your title uses only 10 of 30 available characters. Add relevant keywords to improve discoverability.
mediumDescription & Content
Feature List
List all 5 features to maximize listing completeness.
mediumVisual Assets
Screenshot Count
Add at least 5 screenshots to fully showcase your app's interface and features.
mediumCategories & Discoverability
Category Count
Add your app to at least 2 categories to appear in more browse results.
mediumTechnical & Support
Built for Shopify
Earn the Built for Shopify badge to increase merchant trust and get priority placement.
mediumTechnical & Support
Demo Store
Set up a demo store so merchants can preview your app before installing.
lowLanguages
Spanish
Adding Spanish support would expand your reach to more merchants.
lowLanguages
French
Adding French support would expand your reach to more merchants.
lowLanguages
Portuguese
Adding Portuguese support would expand your reach to more merchants.
lowDescription & Content
Demo Store
Add a demo store URL so merchants can see your app in action before installing.
lowTechnical & Support
FAQ
Add a FAQ to reduce support requests and help merchants self-serve.
lowTechnical & Support
Documentation
Link to your documentation — it shows professionalism and reduces churn.
lowTechnical & Support
Tutorial
Add a getting-started tutorial to help new users succeed quickly.
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Last updated: May 19, 2026
How Returnless's 79/100 breaks down
Returnless's overall score of 79/100 is a healthy result with specific areas to tighten, computed as the weighted average of 6 category checks. The spread is uneven across categories — 3 categories score above the headline number and 3 score below. The strongest category is Description & Content (88/100, +9 vs overall); the weakest is Title Optimization (63/100), 16 points below the overall — a meaningful but not dominant gap. Top three by score: Description & Content (88), Visual Assets (88), Categories & Discoverability (88).
Scoring criteria, category weightings, and the full rubric (identical across every Shopify App Store listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].
Frequently asked questions
What is Returnless's Shopify App Store audit score?
Returnless scored 79/100 in the AppRanks listing audit — a healthy overall result. The score is the weighted average of 6 category checks: Title Optimization 63/100, Description & Content 88/100, Visual Assets 88/100, Categories & Discoverability 88/100, Technical & Support 64/100, Languages 67/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Shopify listings.
What is Returnless doing well?
Returnless's strongest audit area is Description & Content, scored at 88/100. Of the 8 checks AppRanks runs in this category, 6 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before Returnless loses its current edge in this category.
Explore further
- Compare Returnless with another appStack Returnless's description & content score (88/100) against a rival listing on Shopify App Store.
- Browse Shopify App Store appsSee how other Shopify App Store listings handle title optimization — Returnless's weakest category at 63/100.
- Audit metrics glossaryDefinitions for the Description & Content and Title Optimization checks used on this audit, plus the rest of the AppRanks vocabulary.
- Returnless audit historyScore timeline for Returnless — see whether the 79/100 result is improving, holding, or slipping.
- Returnless on Shopify App StorePricing, features, ratings, and the live Shopify App Store marketplace summary for Returnless.
- What is an audit score?Why Returnless landed at 79/100 — the canonical definition, weightings, and refresh cadence.
- Top-rated Shopify App Store appsSee where Returnless's healthy 79/100 places it against the Shopify App Store's highest-rated apps.