Side-by-side comparison · 24 data points
Powerful reporting & analytics. Explore your data and automate reports. Custom report service.
| BR ‑ Better Reports | AI Insights & ROAS ‑ InsightIQ | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — |
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| Metric | BR ‑ Better Reports | AI Insights & ROAS ‑ InsightIQ |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | ★ 1.2k | 4 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free to install |
| Built for Shopify | — | — |
| Pricing tiers | ★ 4 tiers | 1 tier |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Feb 2017 | Oct 2025 |
BR ‑ Better Reports and AI Insights & ROAS ‑ InsightIQ are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: BR ‑ Better Reports at Free plan available, AI Insights & ROAS ‑ InsightIQ at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
BR ‑ Better Reports has the larger user base (1,203 reviews vs 4), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. AI Insights & ROAS ‑ InsightIQ's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: BR ‑ Better Reports audit • AI Insights & ROAS ‑ InsightIQ audit
| Keyword | BR ‑ Better Reports | AI Insights & ROAS ‑ InsightIQ |
|---|---|---|
| report | #2 | Not ranked |
| reporting | #2 | Not ranked |
| reports | #3 | Not ranked |
| ai insights | Not ranked | #17 |
| roas | Not ranked | #17 |
Both BR ‑ Better Reports and AI Insights & ROAS ‑ InsightIQ offer paid plans only. BR ‑ Better Reports starts at Free plan available; AI Insights & ROAS ‑ InsightIQ starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
BR ‑ Better Reports (5.0★, 1,203 reviews) and AI Insights & ROAS ‑ InsightIQ (5.0★, 4 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 5.0★. BR ‑ Better Reports does carry the larger published review base (1,203 vs 4). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. BR ‑ Better Reports has the deeper published review base (1,203 vs 4), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
BR ‑ Better Reports typically suits early-stage and growth-mode teams based on its published review base (1,203 reviews). AI Insights & ROAS ‑ InsightIQ typically suits early-stage and growth-mode teams based on its published review base (4 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. BR ‑ Better Reports and AI Insights & ROAS ‑ InsightIQ both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from AI Insights & ROAS ‑ InsightIQ" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
