Side-by-side comparison · 24 data points
Automated backup and restore for your store. The safety net for AI Toolkit, Sidekick, and Magic.
| Rewind Backups | CWILL Popup | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
CWILL (SendWILL): grow your list with popups and turn subscribers into sales with email.
| Metric | Rewind Backups | CWILL Popup Email Marketing |
|---|---|---|
| Rating | 4.2 ★ | ★ 4.9 ★ |
| Total reviews | 631 | ★ 7.8k |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 2 tiers | ★ 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | 1 | ★ 5 |
| Review velocity (30d) | — | 70 new |
| Languages | 1 supported | 23 supported |
| Listed since | Jan 2016 | Oct 2022 |
Based on the data on this page, CWILL Popup Email Marketing is the stronger choice for most Shopify App Store merchants — 4.9★ vs Rewind Backups's 4.2★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Rewind Backups at Free plan available, CWILL Popup Email Marketing at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
CWILL Popup Email Marketing has the larger user base (7,755 reviews vs 631), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Rewind Backups's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to CWILL Popup Email Marketing; mid-market and enterprise merchants with specific feature requirements should evaluate both — Rewind Backups's 631-review base may include the workflow context that matches your specific use case better than CWILL Popup Email Marketing's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Rewind Backups audit • CWILL Popup Email Marketing audit
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| Last updated | — | — |
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| Keyword | Rewind Backups | CWILL Popup |
|---|---|---|
| direct email marketing automation | Not ranked | #2 |
| exit popups for email collection | Not ranked | #2 |
| email marketing | Not ranked | #3 |
| store migration and backup | #22 | Not ranked |
| Signal | Rewind Backups | CWILL Popup |
|---|---|---|
| Average rating | 4.2 ★ (631) | 4.9 ★ (7.8k) |
| Rating distribution | 5— 4— 3— 2— 1— | 594% 43% 30% 20% 11% |
| Reviews · last 7 days | — | +8 |
| Reviews · last 30 days | — | +70 |
| Reviews · last 90 days | — | +226 |
No reviews yet.
Both Rewind Backups and CWILL Popup Email Marketing offer paid plans only. Rewind Backups starts at Free plan available; CWILL Popup Email Marketing starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
CWILL Popup Email Marketing has the higher average rating (4.9★ from 7,755 reviews) compared to Rewind Backups (4.2★ from 631 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
CWILL Popup Email Marketing holds the higher average rating (4.9★ vs 4.2★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. CWILL Popup Email Marketing has the deeper published review base (7,755 vs 631), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Rewind Backups typically suits early-stage and growth-mode teams based on its published review base (631 reviews). CWILL Popup Email Marketing typically suits established teams with steady usage based on its published review base (7,755 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Rewind Backups and CWILL Popup Email Marketing both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Rewind Backups" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
Ria is really helpful and supportive. She has helped me a lot. Thank you so much, Ria!
Ria is very helpful!