Side-by-side comparison · 24 data points
Automatically notify customers when out-of-stock products are back in stock.
| Back To Buy | CWILL Pop up | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
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| Developer | ||
SendWILL (Ecomsend): grow your list with popups, send email campaigns & automate sales on autopilot.
| Metric | Back To Buy | CWILL Pop up Email Marketing |
|---|---|---|
| Rating | — | 4.9 ★ |
| Total reviews | 0 | 7.1k |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 4 tiers | — |
| Listed features | 5 | 5 |
| Featured placements | — | 5 |
| Review velocity (30d) | — | 68 new |
| Languages | 1 supported | 23 supported |
| Listed since | Nov 2025 | Oct 2022 |
Based on the data on this page, CWILL Pop up Email Marketing is the stronger choice for most Shopify App Store merchants — 4.9★ vs Back To Buy's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Back To Buy at Free plan available, CWILL Pop up Email Marketing at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. CWILL Pop up Email Marketing has the larger user base (7,090 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Back To Buy's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to CWILL Pop up Email Marketing; mid-market and enterprise merchants with specific feature requirements should evaluate both — Back To Buy's 0-review base may include the workflow context that matches your specific use case better than CWILL Pop up Email Marketing's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Back To Buy audit • CWILL Pop up Email Marketing audit
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| Last updated | — | — |
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| Keyword | Back To Buy | CWILL Pop up |
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| pop up | Not ranked | #2 |
| popup | Not ranked | #2 |
| popups | Not ranked | #2 |
Not featured in any section recently.
No tracked changes.
| Signal | Back To Buy | CWILL Pop up |
|---|---|---|
| Average rating | 0.0 ★ (0) | 4.9 ★ (7.1k) |
| Rating distribution | 5— 4— 3— 2— 1— | 595% 43% 31% 20% 11% |
| Reviews · last 7 days | — | +22 |
| Reviews · last 30 days | — | +68 |
| Reviews · last 90 days | — | +246 |
No reviews yet.
Both Back To Buy and CWILL Pop up Email Marketing offer paid plans only. Back To Buy starts at Free plan available; CWILL Pop up Email Marketing starts at Free. Compare the per-tier features in the Pricing section above before committing.
It depends on what you're optimizing for. Back To Buy fits better if you prioritize broader integrations; CWILL Pop up Email Marketing is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. CWILL Pop up Email Marketing has more onboarding documentation maturity (7,090 reviews vs 0), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Back To Buy typically suits early-stage and growth-mode stores based on its review-base composition (0 reviews). CWILL Pop up Email Marketing aligns more with established stores with steady traffic (7,090 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Back To Buy and CWILL Pop up Email Marketing both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Back To Buy" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
Great support. Thank you Ria!
Support very professional and fast , App is simple and Effecient
