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1. Listing metadata
Field-level data| Attentive | Omnisend | |
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| Attentive | Omnisend | |
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| Screenshots | images | images |
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| Metric | Attentive: AI‑led Email &SMS | Omnisend Email Marketing & SMS |
|---|---|---|
| Rating | 4.7 ★ | 4.7 ★ |
| Total reviews | 112 | ★ 3.2k |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | ★ 3 tiers |
| Listed features | 5 | 5 |
| Featured placements | 1 | ★ 3 |
| Languages | 1 supported | 1 supported |
| Listed since | Jul 2020 | Mar 2014 |
Attentive: AI‑led Email &SMS and Omnisend Email Marketing & SMS are evenly matched on rating (4.7★ vs 4.7★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Attentive: AI‑led Email &SMS at Free to install, Omnisend Email Marketing & SMS at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Omnisend Email Marketing & SMS has the larger user base (3,179 reviews vs 112), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Attentive: AI‑led Email &SMS's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Attentive: AI‑led Email &SMS audit • Omnisend Email Marketing & SMS audit
| Keyword | Attentive | Omnisend |
|---|---|---|
| and sms | #11 | #4 |
| sms and email cart recovery | #17 | #2 |
| emails | #16 | #3 |
| messaging | #16 | #4 |
| #18 | #3 |
| Signal | Attentive | Omnisend |
|---|---|---|
| Average rating | 4.7 ★ (112) | 4.7 ★ (3.2k) |
| Rating distribution | 587% 43% 30% 23% 18% | 5— 4— 3— 2— 1— |
Both Attentive: AI‑led Email &SMS and Omnisend Email Marketing & SMS offer paid plans only. Attentive: AI‑led Email &SMS starts at Free to install; Omnisend Email Marketing & SMS starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Attentive: AI‑led Email &SMS (4.7★, 112 reviews) and Omnisend Email Marketing & SMS (4.7★, 3,179 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 4.7★. Omnisend Email Marketing & SMS does carry the larger published review base (3,179 vs 112). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Omnisend Email Marketing & SMS has the deeper published review base (3,179 vs 112), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Attentive: AI‑led Email &SMS typically suits early-stage and growth-mode teams based on its published review base (112 reviews). Omnisend Email Marketing & SMS typically suits early-stage and growth-mode teams based on its published review base (3,179 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
We've been using Attentive across our D2C fashion brand and the platform has genuinely transformed how we approach CRM. The segmentation is powerful, the journey builder is intuitive, and the native integration with Shopify (and Meta, for audience syncing) means everything just works without endless workarounds. But ho
The team has been great to work with. I’ve been with them for years, and they’ve been consistently responsive. Luke has taken good care of us
Great platform for growing SMS revenue through campaigns and flow. Team is very supportive for any issues and helps plan out future campaigns. Easy to use and make changes quickly
We use Attentive for newsletters and journeys across both of our brands, and we couldn’t recommend them more. The platform is really easy to use, understand, and navigate, which makes managing campaigns and automations straightforward. Performance has been strong, and we’ve seen great results from our SMS activity. Our
We've been using Attentive for around a year now, starting with SMS, then moving our emails over too. It's super user-friendly, and any issues we have faced have been quickly resolved thanks to our account manager and the White Glove support team. Our account manager Maya always goes above and beyond, providing excelle
No reviews yet.
Migration support varies by app and category. Attentive: AI‑led Email &SMS and Omnisend Email Marketing & SMS both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Attentive: AI‑led Email &SMS" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
