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Google Tag Manager Mate vs CWILL Popup
Side-by-side comparison
G
Google Tag Manager Mate
Integrate Google Analytics 4 through Google Tag Manager without any coding
shopifyFree
CWILL Popup
CWILL (SendWILL): grow your list with popups and turn subscribers into sales with email.
Built for ShopifyshopifyFree plan available
At a glance
| Metric | Google Tag Manager Mate | CWILL Popup Email Marketing |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.9 ★ |
| Total reviews | 1 | ★ 7.7k |
| Free plan | Yes | Yes |
| Pricing | Free | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 4 tiers | 4 tiers |
| Listed features | 3 | ★ 5 |
| Featured placements | — | 5 |
| Languages | — | 23 supported |
| Listed since | — | Oct 2022 |
AppRanks verdict
Generated from live data on this pageThe call
On the measured data here, CWILL Popup Email Marketing leads on more dimensions (2 vs 0). Pick Google Tag Manager Mate if one of the points where it leads is what you need.
Where CWILL Popup Email Marketing leads
- More published reviews: 7,667 vs 1.
- Lists a free plan; Google Tag Manager Mate doesn't.
How this is generated
Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: Google Tag Manager Mate audit • CWILL Popup Email Marketing audit
1. Listing metadata
Field-level data| Field | Google Tag Manager Mate | CWILL Popup |
|---|---|---|
| Tagline | ||
| Listing audit | 53/100 listing audit | 95/100 listing audit |
| Screenshots | images | images |
| Languages | — | |
| Platforms | ||
| Developer | ||
| Listed | — |
2. Pricing & plans
Marketplace-listed plans · paid plans cheapest first, not matched tier-for-tierTier
Google Tag Manager Mate
CWILL Popup
Free plan
No free plan listed
Free
Free
- 30 new subscribers/month
- 2,000 marketing emails/month
- Unlimited popup views and store traffic
- Unlimited stored contacts
- 24/7 support
Paid plans
Basic
- For Shops on Basic Shopify Plan
Growing
- For Shops on Shopify Plan
Advanced
- For Shops on Advanced Shopify Plan
Plus
- For Shops on Plus Shopify Plan or over 2,000 monthly orders
Essential
- 150 new subscribers/month
- 5,000 marketing emails/month
- Unlimited popup widgets and views
- Unlimited stored contacts
- Preset email automations
- Custom sending domain
Pro
- 500 new subscribers/month
- 20,000 marketing emails/month
- Unlimited popup widgets and views
- Unlimited stored contacts
- Custom email flows
- Multi-language email templates
Premium
- 2,000 new subscribers/month
- 60,000 marketing emails/month
- Unlimited popup widgets and views
- Unlimited stored contacts
- Custom email flows
- Customer success support
3. Features
As listed by each developerGoogle Tag Manager Mate
- Get Google Analytics 4 installed without any code editing
- No Shopify theme editing needed
- Conversion / Purchase tracked automatically
CWILL Popup
- Grow email list: popups, sign up forms, exit intent, spin the wheel, contact us
- Create email campaigns with drag-and-drop editor and professional templates.
- Automate welcome emails, cart recovery, discount alerts, and customer win-back.
- Customize email templates and popup designs to perfectly match your brand style.
- Drive sales with popup discount. Works with Klaviyo, Mailchimp, SMSBump, Privy.
4. Categories & rankings
Shared categories on the same row · in-category position inline5. Category features
Marketplace-curated features per categoryPop-ups0 shared · 31 total
Only in Google Tag Manager Mate
None
Only in CWILL Popup
- Announcements
- Consent pop-ups
- Custom pop-ups
- Discounts
- Email pop-ups
- Exit intent
- Forms
- Games
- Newsletters
- Rewards
- SMS pop-ups
- Spin the wheel
- Warning pop-ups
- Analytics
- Automations
- Campaigns
- Custom code
- Custom fonts
- Editor tool
- Email capture list
- Geolocation
- Localization
- Reporting
- Segmentation
- SMS capture list
- Tagging
- Targeting
- Templates
- Tracking
- Translation
- Triggers and rules
Email marketing0 shared · 6 total
Only in Google Tag Manager Mate
None
Only in CWILL Popup
- Discounts
- Email campaigns
- Forms
- Newsletters
- Pop-ups
- Analytics
6. Search rankings
Top 5 keywords · shared rankings prioritized| Keyword | Google Tag Manager Mate | CWILL Popup |
|---|---|---|
| sales email popups | Not ranked | #1 |
| email marketing | Not ranked | #2 |
| direct email marketing automation | Not ranked | #2 |
| repro probe 1782162840705 4 | #27 | Not ranked |
| repro probe 1782072999602 4 | #27 | Not ranked |
7. Featured placements & badges
Editorial visibilityGoogle Tag Manager Mate0 all-time · 0 recent
Not featured in any section recently.
CWILL Popup5 all-time · 5 recent
- category · Recommended marketing and conversion appsNovember 10, 2026
- category · Recommended email marketing appsNovember 10, 2026
- home · Get the best apps for your business with Built for ShopifyNovember 7, 2026
- category · Recommended marketing appsNovember 6, 2026
- category · Recommended store design appsNovember 6, 2026
8. Activity in the last 90 days
Tracked changes · pricing, features, copy, screenshotsGoogle Tag Manager Mate · 1 changes
- Nov 3descriptionListing copy updated
CWILL Popup · 8 changes
- Oct 29descriptionListing copy updated
- Oct 29descriptionListing copy updated
- Oct 21descriptionListing copy updated
- Oct 7descriptionListing copy updated
- Oct 2descriptionListing copy updated
- Sep 30descriptionListing copy updated
- Sep 16descriptionListing copy updated
- Sep 9descriptionListing copy updated
9. Quality signals
Reviews · velocity · latest sentiment| Signal | Google Tag Manager Mate | CWILL Popup |
|---|---|---|
| Average rating | 5.0 ★ (1) | 4.9 ★ (7.7k) |
5 latest reviews · each app
Google Tag Manager Mate
Review text isn't collected for this app yet (1 reviews on the marketplace).
CWILL Popup
- Nov 8, 2026
Thank you for your support Tessa, great support
- Nov 6, 2026
Perfect, very good app!!
- Nov 6, 2026
o experienta foarte placuta, Tessa este un om care te sprijina si iti da incredere ca totul se rezolva acum si mereu. Multumesc Tessa!
- Nov 5, 2026
Ria was incredibly helpful and responsive throughout the process! She was patient, friendly, and made everything easy to understand. I really appreciate her support and would highly recommend her!
- Nov 5, 2026
Excellent service！
10. App details
Long-form descriptionGoogle Tag Manager Mate
No code needed at all. Just install the app and follow the instruction in the app you can get your GA4 setup in minutes. It includes conversion tracking after your customers made purchase so you can adjust your site to optimize purchases effectively. The solution utilize your Google Tag Manager so you can do more extra customized tracking through your our Google Tag Manager as well.
CWILL Popup
CWILL (SendWILL) helps Shopify merchants collect subscribers and run email marketing campaigns with popups, forms, and automations. Capture subscribers with email popups, exit-intent forms, newsletter signup forms, and spin-the-wheel offers. Email Shopify customers with welcome, abandoned cart, win-back, and post-purchase automations. Sync subscribers with Shopify Email, customize popups, and track performance. Previously known as Trustoo and EcomSend.
Frequently asked
Common questions about this comparisonIs Google Tag Manager Mate or CWILL Popup Email Marketing cheaper?
CWILL Popup Email Marketing is cheaper to start with — it offers a free plan and Google Tag Manager Mate doesn't list one. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.
Which has better reviews, Google Tag Manager Mate or CWILL Popup Email Marketing?
Google Tag Manager Mate (5.0★, 1 reviews) and CWILL Popup Email Marketing (4.9★, 7,667 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Should I choose Google Tag Manager Mate or CWILL Popup Email Marketing?
Google Tag Manager Mate holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Which is faster to set up, Google Tag Manager Mate or CWILL Popup Email Marketing?
Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; CWILL Popup Email Marketing has more published reviews to read for user-reported install experience (7,667 vs 1).
Which works better for small vs large Shopify App Store merchants?
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: Google Tag Manager Mate has 1 published reviews; CWILL Popup Email Marketing has 7,667 published reviews. Compare plan limits and pricing tiers against your own volume.
Can I migrate data between Google Tag Manager Mate and CWILL Popup Email Marketing?
Migration support varies by app and category. Google Tag Manager Mate and CWILL Popup Email Marketing both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Google Tag Manager Mate" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
11. Other comparisons people make
Apps similar to each onevs Google Tag Manager Mate
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