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1. Listing metadata
Field-level data| Airfields | Variant Description OMG | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Airfields | Variant Description OMG | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Display unique, dynamic descriptions and metafields for every product variant
| Metric | Airfields | Variant Description OMG |
|---|---|---|
| Rating | 4.9 ★ | ★ 5.0 ★ |
| Total reviews | 11 | ★ 68 |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 1 tier | ★ 2 tiers |
| Listed features | 3 | ★ 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Sep 2018 | Jan 2021 |
Airfields and Variant Description OMG are evenly matched on rating (4.9★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: Airfields at Free trial available, Variant Description OMG at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Airfields audit • Variant Description OMG audit
| Keyword | Airfields | Variant Description OMG |
|---|---|---|
| each product variant | Not ranked | #2 |
| metafield | Not ranked | #9 |
| metafields | Not ranked | #11 |
No tracked changes.
Both Airfields and Variant Description OMG offer paid plans only. Airfields starts at Free trial available; Variant Description OMG starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Airfields (4.9★, 11 reviews) and Variant Description OMG (5.0★, 68 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. Airfields fits better if you prioritize broader integrations; Variant Description OMG is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Variant Description OMG has more onboarding documentation maturity (68 reviews vs 11), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Airfields typically suits early-stage and growth-mode stores based on its review-base composition (11 reviews). Variant Description OMG aligns more with early-stage and growth-mode stores (68 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Airfields and Variant Description OMG both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Airfields" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
