Side-by-side comparison · 24 data points
Affiliate & influencer marketing solution built for scale, trusted by top brands & experts
| UpPromote Affiliate Marketing | Gift a Friend | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Turn every customer into a sales channel. Automatic referral rewards that drive repeat purchases.
| Metric | UpPromote Affiliate Marketing | Gift a Friend: Referral Growth |
|---|---|---|
| Rating | 4.9 ★ | — |
| Total reviews | 3.5k | 0 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 4 tiers | 3 tiers |
| Listed features | ★ 5 | 3 |
| Featured placements | 4 | — |
| Languages | 17 supported | 1 supported |
| Listed since | May 2019 | Dec 2025 |
Based on the data on this page, UpPromote Affiliate Marketing is the stronger choice for most Shopify App Store merchants — 4.9★ vs Gift a Friend: Referral Growth's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: UpPromote Affiliate Marketing at Free to install, Gift a Friend: Referral Growth at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. UpPromote Affiliate Marketing has the larger user base (3,507 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Gift a Friend: Referral Growth's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to UpPromote Affiliate Marketing; mid-market and enterprise merchants with specific feature requirements should evaluate both — Gift a Friend: Referral Growth's 0-review base may include the workflow context that matches your specific use case better than UpPromote Affiliate Marketing's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: UpPromote Affiliate Marketing audit • Gift a Friend: Referral Growth audit
| Last updated | — | — |
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| Keyword | UpPromote Affiliate Marketing | Gift a Friend |
|---|---|---|
| affiliate programs | #1 | Not ranked |
| affiliate program | #1 | Not ranked |
| programs | #1 | Not ranked |
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Both UpPromote Affiliate Marketing and Gift a Friend: Referral Growth offer paid plans only. UpPromote Affiliate Marketing starts at Free to install; Gift a Friend: Referral Growth starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
It depends on what you're optimizing for. UpPromote Affiliate Marketing fits better if you prioritize rating consistency; Gift a Friend: Referral Growth is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. UpPromote Affiliate Marketing has more onboarding documentation maturity (3,507 reviews vs 0), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
UpPromote Affiliate Marketing typically suits early-stage and growth-mode stores based on its review-base composition (3,507 reviews). Gift a Friend: Referral Growth aligns more with early-stage and growth-mode stores (0 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. UpPromote Affiliate Marketing and Gift a Friend: Referral Growth both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Gift a Friend: Referral Growth" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
