Side-by-side comparison · 24 data points
A refer-a-friend system, for organic growth and a strong customer base
| UpPromote Affiliate Marketing | Friendly Referrals | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Affiliate & influencer marketing solution built for scale, trusted by top brands & experts
| Metric | UpPromote Affiliate Marketing | Friendly Referrals |
|---|---|---|
| Rating | 4.9 ★ | ★ 5.0 ★ |
| Total reviews | ★ 3.8k | 1 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | 4 tiers | 4 tiers |
| Listed features | ★ 5 | 3 |
| Featured placements | 4 | — |
| Languages | 17 supported | 1 supported |
| Listed since | May 2019 | Apr 2025 |
UpPromote Affiliate Marketing and Friendly Referrals are evenly matched on rating (4.9★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: UpPromote Affiliate Marketing at Free plan available, Friendly Referrals at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
UpPromote Affiliate Marketing has the larger user base (3,818 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Friendly Referrals's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: UpPromote Affiliate Marketing audit • Friendly Referrals audit
| Last updated | — | — |
|---|
| Keyword | UpPromote Affiliate Marketing | Friendly Referrals |
|---|---|---|
| affiliate marketing | #1 | Not ranked |
| influencer | #1 | Not ranked |
| affiliates | #1 | Not ranked |
Not featured in any section recently.
No tracked changes.
Both UpPromote Affiliate Marketing and Friendly Referrals offer paid plans only. UpPromote Affiliate Marketing starts at Free plan available; Friendly Referrals starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
UpPromote Affiliate Marketing (4.9★, 3,818 reviews) and Friendly Referrals (5.0★, 1 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Friendly Referrals holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. UpPromote Affiliate Marketing has the deeper published review base (3,818 vs 1), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
UpPromote Affiliate Marketing typically suits early-stage and growth-mode teams based on its published review base (3,818 reviews). Friendly Referrals typically suits early-stage and growth-mode teams based on its published review base (1 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. UpPromote Affiliate Marketing and Friendly Referrals both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Friendly Referrals" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
