Side-by-side comparison · 24 data points
Take control of your Facebook (Meta), Instagram, and TikTok Ads via UTM tracking
| AdWhatCost | MetaShop | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | AdWhatCost: Optimize your Ads | MetaShop: Instagram & Facebook |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | 10 | ★ 578 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 2 tiers | ★ 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 4 |
| Languages | 1 supported | 1 supported |
| Listed since | Sep 2021 | Jul 2022 |
AdWhatCost: Optimize your Ads and MetaShop: Instagram & Facebook are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: AdWhatCost: Optimize your Ads at Free plan available, MetaShop: Instagram & Facebook at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
MetaShop: Instagram & Facebook has the larger user base (578 reviews vs 10), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. AdWhatCost: Optimize your Ads's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: AdWhatCost: Optimize your Ads audit • MetaShop: Instagram & Facebook audit
| Keyword | AdWhatCost | MetaShop |
|---|---|---|
| facebook instagram | #24 | #3 |
| #155 | #3 |
Not featured in any section recently.
Both AdWhatCost: Optimize your Ads and MetaShop: Instagram & Facebook offer paid plans only. AdWhatCost: Optimize your Ads starts at Free plan available; MetaShop: Instagram & Facebook starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
AdWhatCost: Optimize your Ads (5.0★, 10 reviews) and MetaShop: Instagram & Facebook (5.0★, 578 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 5.0★. MetaShop: Instagram & Facebook does carry the larger published review base (578 vs 10). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. MetaShop: Instagram & Facebook has the deeper published review base (578 vs 10), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
AdWhatCost: Optimize your Ads typically suits early-stage and growth-mode teams based on its published review base (10 reviews). MetaShop: Instagram & Facebook typically suits early-stage and growth-mode teams based on its published review base (578 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. AdWhatCost: Optimize your Ads and MetaShop: Instagram & Facebook both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from AdWhatCost: Optimize your Ads" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
