Side-by-side comparison · 24 data points
Take control of your Facebook (Meta), Instagram, and TikTok Ads via UTM tracking
| AdWhatCost | Google & YouTube | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Connect your store to Google and YouTube to help turn more shoppers into customers
| Metric | AdWhatCost: Optimize your Ads | Google & YouTube |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.5 ★ |
| Total reviews | 10 | ★ 5.4k |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free to install |
| Built for Shopify | — | — |
| Pricing tiers | ★ 2 tiers | 1 tier |
| Listed features | 5 | 5 |
| Featured placements | — | 4 |
| Review velocity (30d) | — | 166 new |
| Languages | 1 supported | 21 supported |
| Listed since | Sep 2021 | Nov 2017 |
Based on the data on this page, AdWhatCost: Optimize your Ads is the stronger choice for most Shopify App Store merchants — 5.0★ vs Google & YouTube's 4.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: AdWhatCost: Optimize your Ads at Free plan available, Google & YouTube at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Google & YouTube has the larger user base (5,410 reviews vs 10), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. AdWhatCost: Optimize your Ads's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to AdWhatCost: Optimize your Ads; mid-market and enterprise merchants with specific feature requirements should evaluate both — Google & YouTube's 5,410-review base may include the workflow context that matches your specific use case better than AdWhatCost: Optimize your Ads's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: AdWhatCost: Optimize your Ads audit • Google & YouTube audit
| Last updated | — | — |
|---|
| Keyword | AdWhatCost | Google & YouTube |
|---|---|---|
| your product | Not ranked | #1 |
| your products | Not ranked | #1 |
| google ads | Not ranked | #3 |
| facebook and instagram | #15 | Not ranked |
| facebook instagram | #24 | Not ranked |
Not featured in any section recently.
No tracked changes.
| Signal | AdWhatCost | Google & YouTube |
|---|---|---|
| Average rating | 5.0 ★ (10) | 4.5 ★ (5.4k) |
| Rating distribution | 5— 4— 3— 2— 1— | 582% 49% 32% 21% 16% |
| Reviews · last 7 days | — | +32 |
| Reviews · last 30 days | — | +166 |
| Reviews · last 90 days | — | +479 |
No reviews yet.
Both AdWhatCost: Optimize your Ads and Google & YouTube offer paid plans only. AdWhatCost: Optimize your Ads starts at Free plan available; Google & YouTube starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
AdWhatCost: Optimize your Ads has the higher average rating (5.0★ from 10 reviews) compared to Google & YouTube (4.5★ from 5,410 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
AdWhatCost: Optimize your Ads holds the higher average rating (5.0★ vs 4.5★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Google & YouTube has the deeper published review base (5,410 vs 10), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
AdWhatCost: Optimize your Ads typically suits early-stage and growth-mode teams based on its published review base (10 reviews). Google & YouTube typically suits established teams with steady usage based on its published review base (5,410 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
good job
PERFECTO GRACIAS
Migration support varies by app and category. AdWhatCost: Optimize your Ads and Google & YouTube both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from AdWhatCost: Optimize your Ads" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
