AdTrack ‑ Google Ads Tracking vs Omega Facebook Pixel, Meta Ads

Based on the data on this page, Omega Facebook Pixel, Meta Ads is the stronger choice for most Shopify App Store merchants — 4.9★ vs AdTrack ‑ Google Ads Tracking's 3.8★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing entry tiers: AdTrack ‑ Google Ads Tracking at Free plan available, Omega Facebook Pixel, Meta Ads at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Omega Facebook Pixel, Meta Ads has the larger user base (998 reviews vs 13), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. AdTrack ‑ Google Ads Tracking's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage merchants who need fast install and low risk should default to Omega Facebook Pixel, Meta Ads; mid-market and enterprise merchants with specific feature requirements should evaluate both — AdTrack ‑ Google Ads Tracking's 13-review base may include the workflow context that matches your specific use case better than Omega Facebook Pixel, Meta Ads's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is AdTrack ‑ Google Ads Tracking or Omega Facebook Pixel, Meta Ads cheaper?

Both AdTrack ‑ Google Ads Tracking and Omega Facebook Pixel, Meta Ads offer paid plans only. AdTrack ‑ Google Ads Tracking starts at Free plan available; Omega Facebook Pixel, Meta Ads starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, AdTrack ‑ Google Ads Tracking or Omega Facebook Pixel, Meta Ads?

Omega Facebook Pixel, Meta Ads has the higher average rating (4.9★ from 998 reviews) compared to AdTrack ‑ Google Ads Tracking (3.8★ from 13 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose AdTrack ‑ Google Ads Tracking or Omega Facebook Pixel, Meta Ads?

Omega Facebook Pixel, Meta Ads holds the higher average rating (4.9★ vs 3.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, AdTrack ‑ Google Ads Tracking or Omega Facebook Pixel, Meta Ads?

Both apps are one-click installs from the Shopify App Store. Omega Facebook Pixel, Meta Ads has the deeper published review base (998 vs 13), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

AdTrack ‑ Google Ads Tracking typically suits early-stage and growth-mode teams based on its published review base (13 reviews). Omega Facebook Pixel, Meta Ads typically suits early-stage and growth-mode teams based on its published review base (998 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.