Side-by-side comparison · 24 data points
Setup your Facebook Pixel in 30 seconds with AdTrace.
| CAPI Facebook Pixel Meta API | Aimerce First‑Party Pixel | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Server-Side Tracking and First-Party Data to improve your marketing performance.
| Metric | CAPI Facebook Pixel Meta API | Aimerce First‑Party Pixel |
|---|---|---|
| Rating | 2.9 ★ | ★ 5.0 ★ |
| Total reviews | 33 | ★ 93 |
| Free plan | ★ Yes | — |
| Pricing | ★ Free to install | From $299/month |
| Built for Shopify | — | — |
| Pricing tiers | ★ 4 tiers | 3 tiers |
| Listed features | 4 | ★ 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Jun 2022 | Apr 2024 |
Based on the data on this page, Aimerce First‑Party Pixel is the stronger choice for most Shopify App Store merchants — 5.0★ vs CAPI Facebook Pixel Meta API's 2.9★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, CAPI Facebook Pixel Meta API offers a free tier (Free to install) while Aimerce First‑Party Pixel starts at From $299/month. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Aimerce First‑Party Pixel; mid-market and enterprise merchants with specific feature requirements should evaluate both — CAPI Facebook Pixel Meta API's 33-review base may include the workflow context that matches your specific use case better than Aimerce First‑Party Pixel's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: CAPI Facebook Pixel Meta API audit • Aimerce First‑Party Pixel audit
| Keyword | CAPI Facebook Pixel Meta API | Aimerce First‑Party Pixel |
|---|---|---|
| roas | Not ranked | #4 |
| server-side tracking | Not ranked | #4 |
| facebook and instagram | #7 | Not ranked |
| meta pixel | #9 | Not ranked |
| facebook pixel | #13 | Not ranked |
CAPI Facebook Pixel Meta API is the cheaper option — it offers a free plan (Free to install). Aimerce First‑Party Pixel starts at From $299/month. Both publish their pricing on the Shopify App Store; AppRanks mirrors what's listed on each refresh cycle.
Aimerce First‑Party Pixel has the higher average rating (5.0★ from 93 reviews) compared to CAPI Facebook Pixel Meta API (2.9★ from 33 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Aimerce First‑Party Pixel holds the higher average rating (5.0★ vs 2.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Aimerce First‑Party Pixel has the deeper published review base (93 vs 33), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
CAPI Facebook Pixel Meta API typically suits early-stage and growth-mode teams based on its published review base (33 reviews). Aimerce First‑Party Pixel typically suits early-stage and growth-mode teams based on its published review base (93 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. CAPI Facebook Pixel Meta API and Aimerce First‑Party Pixel both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from CAPI Facebook Pixel Meta API" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
