Side-by-side comparison · 24 data points
Take your Google Shopping Ads to the next level with automation!
| WDS Google Shopping Optimizer | Essential Trust Badges & Icons | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Show features & guarantees with product badge icons, trust badges banners, stickers & product labels
| Metric | WDS Google Shopping Optimizer | Essential Trust Badges & Icons |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | 1 | ★ 1k |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | — | 4 tiers |
| Listed features | 3 | ★ 5 |
| Languages | 1 supported | 20 supported |
| Listed since | Nov 2021 | Jun 2023 |
WDS Google Shopping Optimizer and Essential Trust Badges & Icons are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: WDS Google Shopping Optimizer at Free to install, Essential Trust Badges & Icons at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Essential Trust Badges & Icons has the larger user base (1,023 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. WDS Google Shopping Optimizer's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: WDS Google Shopping Optimizer audit • Essential Trust Badges & Icons audit
| Last updated | — | — |
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| Keyword | WDS Google Shopping Optimizer | Essential Trust Badges & Icons |
|---|---|---|
| icon | Not ranked | #1 |
| icons | Not ranked | #1 |
| banners | Not ranked | #6 |
| google shopping | #59 | Not ranked |
No tracked changes.
Both WDS Google Shopping Optimizer and Essential Trust Badges & Icons offer paid plans only. WDS Google Shopping Optimizer starts at Free to install; Essential Trust Badges & Icons starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
WDS Google Shopping Optimizer (5.0★, 1 reviews) and Essential Trust Badges & Icons (5.0★, 1,023 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. WDS Google Shopping Optimizer fits better if you prioritize broader integrations; Essential Trust Badges & Icons is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Essential Trust Badges & Icons has more onboarding documentation maturity (1,023 reviews vs 1), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
WDS Google Shopping Optimizer typically suits early-stage and growth-mode stores based on its review-base composition (1 reviews). Essential Trust Badges & Icons aligns more with early-stage and growth-mode stores (1,023 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. WDS Google Shopping Optimizer and Essential Trust Badges & Icons both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from WDS Google Shopping Optimizer" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
