Side-by-side comparison · 24 data points
Reach your customers wherever they go with brand awareness and retargeting ad campaigns.
| AdRoll Marketing & Advertising | Wixpa Google Analytics 4 (GA4) | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Quickly link your store to Google Analytics 4(GA4) in less than two minutes.No coding skills needed.
| Metric | AdRoll Marketing & Advertising | Wixpa Google Analytics 4 (GA4) |
|---|---|---|
| Rating | 4.3 ★ | ★ 5.0 ★ |
| Total reviews | ★ 323 | 53 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 1 tier | ★ 2 tiers |
| Listed features | 5 | 5 |
| Featured placements | 1 | — |
| Languages | 1 supported | 1 supported |
| Listed since | Aug 2015 | Aug 2023 |
Based on the data on this page, Wixpa Google Analytics 4 (GA4) is the stronger choice for most Shopify App Store merchants — 5.0★ vs AdRoll Marketing & Advertising's 4.3★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: AdRoll Marketing & Advertising at Free to install, Wixpa Google Analytics 4 (GA4) at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
AdRoll Marketing & Advertising has the larger user base (323 reviews vs 53), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Wixpa Google Analytics 4 (GA4)'s smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Wixpa Google Analytics 4 (GA4); mid-market and enterprise merchants with specific feature requirements should evaluate both — AdRoll Marketing & Advertising's 323-review base may include the workflow context that matches your specific use case better than Wixpa Google Analytics 4 (GA4)'s broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: AdRoll Marketing & Advertising audit • Wixpa Google Analytics 4 (GA4) audit
| Keyword | AdRoll Marketing & Advertising | Wixpa Google Analytics 4 (GA4) |
|---|---|---|
| repro probe 1782073209836 4 | Not ranked | #4 |
| repro probe 1782162840705 4 | Not ranked | #4 |
| native mobile app | #8 | Not ranked |
| native mobile | #8 | Not ranked |
| google ads tracking | Not ranked | #8 |
Not featured in any section recently.
No tracked changes.
Both AdRoll Marketing & Advertising and Wixpa Google Analytics 4 (GA4) offer paid plans only. AdRoll Marketing & Advertising starts at Free to install; Wixpa Google Analytics 4 (GA4) starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Wixpa Google Analytics 4 (GA4) has the higher average rating (5.0★ from 53 reviews) compared to AdRoll Marketing & Advertising (4.3★ from 323 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Wixpa Google Analytics 4 (GA4) holds the higher average rating (5.0★ vs 4.3★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. AdRoll Marketing & Advertising has the deeper published review base (323 vs 53), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
AdRoll Marketing & Advertising typically suits early-stage and growth-mode teams based on its published review base (323 reviews). Wixpa Google Analytics 4 (GA4) typically suits early-stage and growth-mode teams based on its published review base (53 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. AdRoll Marketing & Advertising and Wixpa Google Analytics 4 (GA4) both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Wixpa Google Analytics 4 (GA4)" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
