B&S ‑ Add Custom Code vs CWILL Popup

Based on the data on this page, CWILL Popup Email Marketing is the stronger choice for most Shopify App Store merchants — 4.9★ vs B&S ‑ Add Custom Code's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing entry tiers: B&S ‑ Add Custom Code at Free to install, CWILL Popup Email Marketing at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

CWILL Popup Email Marketing has the larger user base (7,753 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. B&S ‑ Add Custom Code's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage merchants who need fast install and low risk should default to CWILL Popup Email Marketing; mid-market and enterprise merchants with specific feature requirements should evaluate both — B&S ‑ Add Custom Code's 0-review base may include the workflow context that matches your specific use case better than CWILL Popup Email Marketing's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is B&S ‑ Add Custom Code or CWILL Popup Email Marketing cheaper?

Both B&S ‑ Add Custom Code and CWILL Popup Email Marketing offer paid plans only. B&S ‑ Add Custom Code starts at Free to install; CWILL Popup Email Marketing starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.

Should I choose B&S ‑ Add Custom Code or CWILL Popup Email Marketing?

AppRanks cannot separate these two on rating, because neither publishes one. CWILL Popup Email Marketing does carry the larger published review base (7,753 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, B&S ‑ Add Custom Code or CWILL Popup Email Marketing?

Both apps are one-click installs from the Shopify App Store. CWILL Popup Email Marketing has the deeper published review base (7,753 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

B&S ‑ Add Custom Code typically suits early-stage and growth-mode teams based on its published review base (0 reviews). CWILL Popup Email Marketing typically suits established teams with steady usage based on its published review base (7,753 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between B&S ‑ Add Custom Code and CWILL Popup Email Marketing?

Migration support varies by app and category. B&S ‑ Add Custom Code and CWILL Popup Email Marketing both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from B&S ‑ Add Custom Code" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.