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ActiveCampaign Marketing vs Klaviyo
Side-by-side comparison · 24 data points
1. Listing metadata
Field-level data| ActiveCampaign Marketing | Klaviyo | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
Side-by-side comparison · 24 data points
| ActiveCampaign Marketing | Klaviyo | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| Metric | ActiveCampaign Marketing | Klaviyo: Email Marketing & SMS |
|---|---|---|
| Rating | 4.6 ★ | ★ 4.7 ★ |
| Total reviews | 242 | ★ 3k |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free to install |
| Built for Shopify | — | — |
| Pricing tiers | ★ 4 tiers | 3 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 4 |
| Review velocity (30d) | — | 125 new |
| Languages | 7 supported | 10 supported |
| Listed since | Feb 2012 | Sep 2012 |
Klaviyo: Email Marketing & SMS edges out ActiveCampaign Marketing on rating (4.7★ vs 4.6★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: ActiveCampaign Marketing at Free trial available, Klaviyo: Email Marketing & SMS at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Klaviyo: Email Marketing & SMS has the larger user base (2,992 reviews vs 242), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. ActiveCampaign Marketing's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Klaviyo: Email Marketing & SMS; mid-market and enterprise merchants with specific feature requirements should evaluate both — ActiveCampaign Marketing's 242-review base may include the workflow context that matches your specific use case better than Klaviyo: Email Marketing & SMS's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: ActiveCampaign Marketing audit • Klaviyo: Email Marketing & SMS audit
| Listed |
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| Last updated | — | — |
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| Keyword | ActiveCampaign Marketing | Klaviyo |
|---|---|---|
| email marketing sms | Not ranked | #1 |
| email marketing | Not ranked | #1 |
| sms marketing | Not ranked | #1 |
| transactional emails | #12 | Not ranked |
| #199 | Not ranked |
Not featured in any section recently.
| Signal | ActiveCampaign Marketing | Klaviyo |
|---|---|---|
| Average rating | 4.6 ★ (242) | 4.7 ★ (3k) |
| Rating distribution | 5— 4— 3— 2— 1— | 590% 42% 30% 21% 17% |
| Reviews · last 7 days | — | +23 |
| Reviews · last 30 days | — | +125 |
| Reviews · last 90 days | — | +462 |
No reviews yet.
Both ActiveCampaign Marketing and Klaviyo: Email Marketing & SMS offer paid plans only. ActiveCampaign Marketing starts at Free trial available; Klaviyo: Email Marketing & SMS starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Klaviyo: Email Marketing & SMS has the higher average rating (4.7★ from 2,992 reviews) compared to ActiveCampaign Marketing (4.6★ from 242 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. ActiveCampaign Marketing fits better if you prioritize broader integrations; Klaviyo: Email Marketing & SMS is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Klaviyo: Email Marketing & SMS has more onboarding documentation maturity (2,992 reviews vs 242), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
ActiveCampaign Marketing typically suits early-stage and growth-mode stores based on its review-base composition (242 reviews). Klaviyo: Email Marketing & SMS aligns more with early-stage and growth-mode stores (2,992 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
it has increased my sales for my business
We've been using Klaviyo for a long time and have continued to stay with the platform because of its rich feature set, ease of use, and flexibility. More importantly, it consistently delivers a strong return on investment, making it a valuable part of our marketing strategy.
COOL
Good sevice
Migration support varies by app and category. ActiveCampaign Marketing and Klaviyo: Email Marketing & SMS both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from ActiveCampaign Marketing" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
