Which has better reviews, 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce or Personalize Anything for Experience Cloud (LWR)?

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce has the higher average rating (4.9★ from 1,280 reviews) compared to Personalize Anything for Experience Cloud (LWR) (4.8★ from 4 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce or Personalize Anything for Experience Cloud (LWR)?

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce holds the higher average rating (4.9★ vs 4.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce or Personalize Anything for Experience Cloud (LWR)?

Both apps are one-click installs from the Salesforce AppExchange. 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce has the deeper published review base (1,280 vs 4), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce typically suits early-stage and growth-mode teams based on its published review base (1,280 reviews). Personalize Anything for Experience Cloud (LWR) typically suits early-stage and growth-mode teams based on its published review base (4 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce and Personalize Anything for Experience Cloud (LWR)?

Migration support varies by app and category. 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce and Personalize Anything for Experience Cloud (LWR) both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Personalize Anything for Experience Cloud (LWR)" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

AppRanks

360 SMS App for vs Personalize Anything — Salesforce

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce vs Personalize Anything for Experience Cloud (LWR)

Side-by-side comparison · 24 data points

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce

4.9·1.3kreviews

Salesforce-native 360 SMS app to send and receive SMS, MMS, RCS, text messages, bulk SMS and WhatsApp, Voice, CTI and Telephony. Automate texting, chat, AI chatbots, appointment reminders and drip campaigns with Salesforce Flow to improve response rates.

salesforcepaid

Change

1. Listing metadata

Field-level data

	360 SMS App for Salesforce - Send SMS \| WhatsApp from Salesforce	Personalize Anything for Experience Cloud (LWR)
Tagline	“Salesforce-native 360 SMS app to send and receive SMS, MMS, RCS, text messages, bulk SMS and WhatsApp, Voice, CTI and Telephony. Automate texting, chat, AI chatbots, appointment reminders and drip campaigns with Salesforce Flow to improve response rates.”254 chars	“Personalize an entire region of components in your Experience Cloud LWR site! Drag and drop Personalize Anything onto a page in builder, set your visibility criteria for the personalized region, and configure the logic for the criteria evaluation.”247 chars
Description	1182 / 2000 chars59% used	789 / 2000 chars39% used
Screenshots	—	—
Languages	nlenfifrde+11 more	en
Platforms	Salesforce	Salesforce
Developer	360 Degree Cloud Technologies Pvt. Ltd.	Salesforce Labs

At a glance

8 metrics · auto-computed

Feature comparison between 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce and Personalize Anything for Experience Cloud (LWR)
Metric	360 SMS App for Salesforce - Send SMS \| WhatsApp from Salesforce	Personalize Anything for Experience Cloud (LWR)
Rating	★ 4.9 ★	4.8 ★
Total reviews	★ 1.3k	4
Free plan	—	★ Yes
Pricing	paid	free
Pricing tiers	1 tier	—
Listed features	★ 9	3
Languages	16 supported	1 supported
Listed since	May 2016	Aug 2022

AppRanks verdict

Generated from live data on this page

The call

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce edges out Personalize Anything for Experience Cloud (LWR) on rating (4.9★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.

Pricing

On pricing, Personalize Anything for Experience Cloud (LWR) offers a free tier (free) while 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.

Review base

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce has the larger user base (1,280 reviews vs 4), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Personalize Anything for Experience Cloud (LWR)'s smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce; mid-market and enterprise admins with specific feature requirements should evaluate both — Personalize Anything for Experience Cloud (LWR)'s 4-review base may include the workflow context that matches your specific use case better than 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce audit • Personalize Anything for Experience Cloud (LWR) audit

Listed	May 6, 2016	August 2, 2022

Last updated	—	—

3. Features

As listed by each developer

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce

SMS, WhatsApp & Texting in Salesforce ➜ Send & receive SMS, MMS, WhatsApp, Live Chat & Web Chat from Leads, Contacts and Cases ➜ Reach customers with a 98% read rate and ~90-second response ➜ Send your first text message within 2 minutes of installation
Two-Way SMS & Texting via Salesforce Flow ➜ Automate two-way SMS text messaging for lead nurturing via Flow ➜ Trigger Inbound & Outbound SMS, Drip Campaigns and reminders ➜ Connect SMS with Calls, Voicemail, CTI and Telephony across Service Cloud
Built for Every Industry, Compliant ➜ Trusted across Healthcare, Education, Finance and more industries ➜ Compliant text messaging with TCPA, HIPAA and GDPR support ➜ Run SMS and WhatsApp securely across Sales and Service Cloud
AI Chatbots, Live Chat & Conversational AI Messaging ➜ Automate WhatsApp messaging & SMS notifications with Flow ➜ AI chatbot agents & Conversational AI deflect Service Cloud cases ➜ Break language barriers across 15+ channels: SMS, WhatsApp, WeChat
Bulk SMS, MMS & Multichannel WhatsApp Automation ➜ Run bulk SMS, MMS & Bulk Messaging for high-volume campaigns ➜ Send bulk text messages and Mass Text to campaign members via WhatsApp marketing ➜ Scale 1-on-1 SMS and chat across SMS, WhatsApp and WeChat
Native Salesforce SMS App & Flow Components ➜ 360 SMS is a 100% native Salesforce SMS App with seamless SMS integration ➜ Use native SMS components in custom Salesforce Flows ➜ Real-time engagement and text messaging, all in Salesforce
Omnichannel Messaging: WhatsApp Business, Chat & CTI ➜ Message customers on WhatsApp Business, WeChat, KakaoTalk, Viber, Zalo & Line ➜ Personalized text to Live Chat & AI-powered messaging ➜ Unify Chat, SMS & CTI with Omnichannel Conversational Messaging
Free Trial + Free support from USA-Based SMS Experts ➜ Click GET IT NOW to see SMS & WhatsApp live in Salesforce in minutes ➜ Set it up yourself or with our free USA-based SMS experts ➜ No cost, no risk — start texting from Salesforce today
Automated Appointment Reminders, Drip Campaigns & RCS Messaging ➜ Cut no-shows with automated appointment reminders by SMS and WhatsApp ➜ Build drip campaigns for lead nurturing without code ➜ Send every message over SMS, RCS, MMS or CTI from Salesforce

Personalize Anything for Experience Cloud (LWR)

Personalize based on Builder expression / merge fields, Language, Authentication Status, Form Factor, Current URL, Cookie values, User fields, and custom event inputs / parameters Option to have components in a default region and a personalized region
Implement your own data provider (from Salesforce or third-party platforms) for an entirely custom way of personalization!
Bonus: Personalize HTML component with runtime field/value replacement for your external users' User, Contact, and Account fields!

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	360 SMS App for Salesforce - Send SMS \| WhatsApp from Salesforce	Personalize Anything for Experience Cloud (LWR)
personalized	#6	#1
form builder	#80	#35
contact form	#60	#78

7. App details

Long-form description · keyword frequency

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce

360 SMS turns Salesforce into a full texting platform. Send your first SMS, MMS or WhatsApp within two minutes of install — text messaging gets a 98% read rate and ~90-second response. What you can do Two-way, 1-on-1 texting on any Salesforce object Bulk SMS and mass texting at scale, even from Reports Automate SMS text messaging with Drip Campaigns and scheduled sends Appointment reminders that cut no-shows Trigger SMS and WhatsApp from Flow or Process Builder AI chatbot, SMS/email alerts, templates and phone verification Multichannel messaging SMS, MMS, CTI telephony, ringless voicemail, plus WhatsApp and WhatsApp Business — two-way global WhatsApp messaging and Live Chat from your website, all inside Salesforce. Natively built on Salesforce A 100% Native Salesforce SMS App across Sales, Service, Community, Marketing Cloud and Pardot, with omnichannel routing. Long/Short Code or bring your own number. Compliance: TCPA, GDPR, HIPAA, with opt-in/opt-out consent. Used across education, recruitment, real estate, healthcare, mortgage and nonprofits. Click GET IT NOW for a free trial — set it up yourself or with our free USA-based Salesforce and SMS consultants.

Top keywords

sms9×5.03%
salesforce6×3.35%
whatsapp5×2.79%
messaging4×2.23%
texting3×1.68%
mms2×1.12%
sms mms2×1.12%
text2×1.12%
text messaging2×1.12%
two-way2×1.12%

Personalize Anything for Experience Cloud (LWR)

Personalize an entire region of components in your Experience Cloud LWR site with Personalize Anything! Drag and drop Personalize Anything onto a page in builder, set your visibility criteria for the personalized region, and configure the logic for the criteria evaluation. Personalize based on Builder expression / merge fields, Language, Authentication Status, Form Factor, Current URL, Cookie values, User fields, and custom event inputs / parameters. *NOTE:* This component should be used to personalize a user’s experience for viewing the content rendered in Experience Cloud LWR sites the way it’s implemented. This component should not be used to define security and access rules to either allow or prevent access to content or data that a user should or should not have access to.

Top keywords

personalize5×4.07%
access3×2.44%
experience3×2.44%
user3×2.44%
anything2×1.63%
builder2×1.63%
cloud2×1.63%
cloud lwr2×1.63%
component2×1.63%
content2×

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce vs Personalize Anything for Experience Cloud (LWR)

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce

1. Listing metadata

Personalize Anything for Experience Cloud (LWR)

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce · 8 changes

Personalize Anything for Experience Cloud (LWR) · 0 changes

7. App details

Frequently asked

Is 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce or Personalize Anything for Experience Cloud (LWR) cheaper?

Which has better reviews, 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce or Personalize Anything for Experience Cloud (LWR)?

Should I choose 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce or Personalize Anything for Experience Cloud (LWR)?

Which is faster to set up, 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce or Personalize Anything for Experience Cloud (LWR)?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce and Personalize Anything for Experience Cloud (LWR)?