Side-by-side comparison · 24 data points
| Excel.IO | 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce | |
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| Tagline | ||
| Description | ||
| Screenshots | — | — |
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| Developer |
Salesforce-native 360 SMS app to send and receive SMS, MMS, RCS, text messages, bulk SMS and WhatsApp, Voice, CTI and Telephony. Automate texting, chat, AI chatbots, appointment reminders and drip campaigns with Salesforce Flow to improve response rates.
| Metric | Excel.IO | 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce |
|---|---|---|
| Rating | 3.8 ★ | ★ 4.9 ★ |
| Total reviews | 8 | ★ 1.3k |
| Free plan | ★ Yes | — |
| Pricing | free | paid |
| Pricing tiers | — | 1 tier |
| Listed features | 3 | ★ 9 |
| Languages | 2 supported | 16 supported |
| Listed since | Feb 2021 | May 2016 |
Based on the data on this page, 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce is the stronger choice for most Salesforce AppExchange admins — 4.9★ vs Excel.IO's 3.8★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, Excel.IO offers a free tier (free) while 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce starts at paid. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.
360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce has the larger user base (1,280 reviews vs 8), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Excel.IO's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage admins who need fast install and low risk should default to 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce; mid-market and enterprise admins with specific feature requirements should evaluate both — Excel.IO's 8-review base may include the workflow context that matches your specific use case better than 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Excel.IO audit • 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce audit
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| Keyword | Excel.IO | 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce |
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| your customers | Not ranked | #1 |
| Not ranked | #1 | |
| services automation | Not ranked | #1 |
| list views | #3 | Not ranked |
| list views or | #3 | Not ranked |
No tracked changes.
Excel.IO is the cheaper option — it offers a free plan (free). 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.
360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce has the higher average rating (4.9★ from 1,280 reviews) compared to Excel.IO (3.8★ from 8 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce holds the higher average rating (4.9★ vs 3.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce has the deeper published review base (1,280 vs 8), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Excel.IO typically suits early-stage and growth-mode teams based on its published review base (8 reviews). 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce typically suits early-stage and growth-mode teams based on its published review base (1,280 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Excel.IO and 360 SMS App for Salesforce - Send SMS | WhatsApp from Salesforce both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Excel.IO" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.