Is PFL | Personalized Direct Mail triggered in Journey Builder or PowerTools for Salesforce cheaper?

Both PFL | Personalized Direct Mail triggered in Journey Builder and PowerTools for Salesforce offer paid plans only. PFL | Personalized Direct Mail triggered in Journey Builder starts at paid; PowerTools for Salesforce starts at paid. Compare the per-tier features in the Pricing section above before committing.

Should I choose PFL | Personalized Direct Mail triggered in Journey Builder or PowerTools for Salesforce?

AppRanks cannot separate these two on rating, because neither publishes one. PFL | Personalized Direct Mail triggered in Journey Builder does carry the larger published review base (8 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which works better for small vs large Salesforce AppExchange admins?

PFL | Personalized Direct Mail triggered in Journey Builder typically suits early-stage and growth-mode teams based on its published review base (8 reviews). PowerTools for Salesforce typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

PFL | Personalized vs PowerTools for — Salesforce

PFL | Personalized Direct Mail triggered in Journey Builder vs PowerTools for Salesforce

Side-by-side comparison · 24 data points

PFL | Personalized Direct Mail triggered in Journey Builder

5.0·8reviews

Trigger direct mail from journey builder as part of your buying journey. Modern direct mail is automated, personalized, and measurable when integrated with your Marketing Cloud. PFL delivers personalized direct mail to the right person at the right time.

salesforcepaid

Change

1. Listing metadata

Field-level data

	PFL \| Personalized Direct Mail triggered in Journey Builder	PowerTools for Salesforce
Tagline	“Trigger direct mail from journey builder as part of your buying journey. Modern direct mail is automated, personalized, and measurable when integrated with your Marketing Cloud. PFL delivers personalized direct mail to the right person at the right time.”254 chars	“Create advanced automation solutions with an extensive array of Flow plugins that replace complex activities and custom code with point and click simplicity to streamline RevOps, CRM, Service, and other critical business processes. Get started for FREE!”253 chars
Description	785 / 2000 chars39% used	1177 / 2000 chars59% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	PFL	Apptigent
Listed

At a glance

8 metrics · auto-computed

Feature comparison between PFL | Personalized Direct Mail triggered in Journey Builder and PowerTools for Salesforce
Metric	PFL \| Personalized Direct Mail triggered in Journey Builder	PowerTools for Salesforce
Rating	5.0 ★	—
Total reviews	8	0
Free plan	—	—
Pricing	paid	paid
Pricing tiers	1 tier	★ 6 tiers
Listed features	★ 9	3
Languages	1 supported	1 supported
Listed since	Jul 2017	Jan 2021

Last updated	—	—

3. Features

As listed by each developer

PFL | Personalized Direct Mail triggered in Journey Builder

A Team of Experts With nearly 30 years of experience, we aren’t just a technology vendor--we are an extension of your marketing team and your customer-strategy partner.
Event Triggered Sending Integrate PFL with your CRM/MAP, then drag and drop direct mail sends into marketing automation journeys and use digital signals to inform the content and timing.
Scalability Deliver outstanding quality at scale--from one-to-one mailers or millions of pieces, send quality direct mail, every time.
Data and Analytics Track direct mail attribution within your existing systems. PFL connects direct mail sends with contacts in your CRM/MAP.
Instant Delivery Notifications Get attention with a perfectly timed follow up. Use our immediate FedEx delivery notifications to trigger a Salesforce task, alert, or automatic email.
International Shipping We’ll use our 20-plus years of international-shipping experience to guide you to a successful approach.
Design Services If design resources are tight, you can tap into our team of design experts to produce custom print collateral and more.
Environmental Sustainability We partner with PrintReleaf Exchange, a software platform that empowers businesses to sustain and grow the global forestry system…one print job at a time.
End-to-End Solution Whether you’re sending postcards and letters or 3-D mailers with logoed items, PFL simplifies direct mail execution by managing the entire process under one roof, from strategy and production to delivery and measurement.

PowerTools for Salesforce

Automating critical business processes is hard enough without the the added complexity of expressions, formulas, and custom code. Keep it simple by giving users access to a range of essential utilities designed to make complex tasks easy.
Create powerful solutions to streamline sales and RevOps in a fraction of the time. Redact a sensitive document, localize currencies and dates, translate text into multiple languages, perform advanced calculations and more with only a few clicks.
Eliminate IT bottlenecks by putting the power of advanced flow and process design into the hands of business users. With a powerful toolkit of advanced capabilities at their disposal, sales teams can deliver outstanding results with minimal effort.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	PFL \| Personalized Direct Mail triggered in Journey Builder	PowerTools for Salesforce
the ultimate	Not ranked	#5
ultimate	Not ranked	#5
direct mail	#6	Not ranked
personalized	#7	Not ranked
mail	#8	Not ranked

6. App details

Long-form description · keyword frequency

PFL | Personalized Direct Mail triggered in Journey Builder

Create automated, highly personalized direct mail that drives attention, engagement, and revenue—right from Salesforce Marketing Cloud. PFL connects your CRM and MAP data with tactile mailers to deliver the right piece, to the right person, at the right time. Why PFL? We make it easy: from sourcing and design to printing, shipping, and tracking—all under one roof. Whether you’re sending a postcard or a complex 3D mailer with branded items, PFL ensures consistency, scalability, and measurable results at every stage. Our End-to-End Solution Meets All Your Direct Mail Needs: • A Team of Experts • Event-Triggered Sending • Scalability • Data & Analytics • Instant Delivery Notifications • International Shipping • Design Services • Environmental Sustainability • HIPAA Compliant

Top keywords

pfl3×2.68%
data2×1.79%
design2×1.79%
direct2×1.79%
direct mail2×1.79%
mail2×1.79%
scalability2×1.79%
sending2×1.79%
shipping2×1.79%

PowerTools for Salesforce

Apptigent PowerTools enhances the native capabilities of Salesforce Flow and Process Builder with a suite of essential plugins that make designing revenue operations (RevOps), marketing, CRM, service, and customer experience automation solutions easier than ever before. Traditionally, performing complex operations like translation, data conversion, and image generation within a critical business process required developers to build and deploy custom code. With PowerTools you can put advanced capabilities into the hands of business users, eliminating development bottlenecks and dramatically accelerating solution delivery. New actions in v2.2.0 include map images, weather forecasts, IP geo location, image processing (flip, resize, watermark, convert, crop, moderate, composite), QR code generation, file to string conversion, content moderation, and more! Get started for FREE with a trial subscription! Fully-featured, no commitments or contracts. Upgrade to a paid plan when your trial ends with just a few clicks. For a complete list of features, please visit our web site at https://www.apptigent.com/solutions/platform-integrations/powertools-for-salesforce/

Top keywords

apptigent2×1.24%
business2×1.24%
capabilities2×1.24%
code2×1.24%
conversion2×1.24%
generation2×1.24%
image2×1.24%
operations2×1.24%

PFL | Personalized Direct Mail triggered in Journey Builder vs PowerTools for Salesforce

PFL | Personalized Direct Mail triggered in Journey Builder

1. Listing metadata

PowerTools for Salesforce

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. App details

Frequently asked

Is PFL | Personalized Direct Mail triggered in Journey Builder or PowerTools for Salesforce cheaper?

Should I choose PFL | Personalized Direct Mail triggered in Journey Builder or PowerTools for Salesforce?

Which is faster to set up, PFL | Personalized Direct Mail triggered in Journey Builder or PowerTools for Salesforce?

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between PFL | Personalized Direct Mail triggered in Journey Builder and PowerTools for Salesforce?

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